Specialist II, Energy Jordan Global Brand Narrative at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Apparel, Sports, FashionIndustries

Requirements

Robust background in Writing, Communications, Journalism or a related field
5–7 years’ experience in a corporate or agency environment, preferably as a copywriter for a major retailer, e-commerce company or digital communications agency
At least 3 years’ experience writing consumer-facing marketing content, including digital communications (website copy, emails, social media, etc.)
Expert command of the English language (including spelling, grammar and punctuation)
Proven experience crafting and selling big ideas while also staying focused on specific deliverables and executions
Ability to manage multiple and competing work priorities, demands and changes
Genuine interest in digital marketing and the online space
Proven experience collaborating effectively with multiple functions, both within and outside of the creative discipline
Creative, bold, and passionate about the role that language plays in sport, culture, and marketing
Strong concept chops, elite presentation skills, and expertise in crafting consumer-facing messaging across all platforms and media
Entrepreneurial approach, collaborative and can-do attitude
Adept at crafting messaging that adheres to an established brand voice and tailoring copy to audience vernacular
Ability to take existing information about athletes and products and spin engaging stories
Obsessive attention to spelling, grammar, and sentence construction; takes feedback well; reads work aloud; knows rules and when to break them

Responsibilities

Craft copy read by millions of consumers and athletes, adhering to Jordan Brand’s global Brand Voice standards, in-house style guides, and seasonal directives
Continue the legacy of Jordan Brand’s distinctive brand voice—bold, authentic, colloquial, and clever
Work on seasonal campaign concepts and partner with narrative managers, writers, and art directors on deliverables across the Jordan Brand ecosystem
Report to the Global Brand Narrative Director, Energy Jordan Brand
Partner closely day-to-day with narrative managers, art directors, designers, producers, and marketers
Collaborate with Brand Voice, Brand Design, and Brand Marketing senior leaders
Work with external creatives and partners to commission work across platforms
Collaborate with other teams across the marketing organization to ensure copy answers their brief
Clearly communicate ideas to various internal and external stakeholders, including senior leadership

Skills

Key technologies and capabilities for this role

brand storytellingcopywritingbrand voicenarrative developmentpresentation skillscreative writingmessaging strategyathlete storytellingproduct storytellingstyle guidesgrammaraudience tailoring

Questions & Answers

Common questions about this position

What experience level is required for this role?

The position requires 5–7 years’ experience in a corporate or agency environment, along with a robust background in Writing, Communications, Journalism or a related field.

What key skills are needed for the Energy Narrative Specialist role?

Candidates need strong writing and storytelling skills, expertise in crafting consumer-facing messaging tailored to different audiences, elite presentation skills, and the ability to adhere to brand voice standards while taking feedback.

Who will I be working with in this position?

You'll report to the Global Brand Narrative Director, Energy Jordan Brand, and partner closely with narrative managers, art directors, designers, producers, marketers, senior leaders in Brand Voice, Brand Design, and Brand Marketing, as well as external creatives and partners.

What is the company culture like for this team?

The team values creativity, boldness, collaboration, an entrepreneurial approach, and a can-do attitude, with a focus on world-class storytelling that elevates Jordan Brand's innovation, athletes, and culture.

What makes a strong candidate for this role?

A strong candidate is a skilled writer passionate about storytelling in sport and culture, with the ability to craft bold, authentic messaging tailored to audiences like sneaker heads or hoopers, while obsessing over grammar and taking feedback well.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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