Specialist, Creator Management at Influential

Singapore, Singapore, Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Social Media, TechnologyIndustries

Requirements

3+ years of experience working in a digital, advertising, or creator marketing environment
Experience managing and coordinating projects in a fast-paced environment
Comfortable working in a startup environment, creating organization and processes where none may already exist
Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
Well versed in the creator space or strong interest in the industry, established network of managers/agents or creator contacts
Working knowledge of online performance tracking and brand measurement tools
Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
Stay up-to-date on the latest trends and innovations in the social realm
Bachelor’s degree or equivalent experience

Responsibilities

Be accountable for the overall success of Influential's social campaigns
Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
Liaise between the creator management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
Strategically identify talent and creators for campaigns in a way that maximizes ROI and hits brand/client KPIs
Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria
Leverage data and insights to successfully position recommended creators to clients
Oversee creator casting, negotiation, contracting and content management across brand campaigns

Skills

Influencer Marketing

Creator Management

TikTok

Instagram

Facebook

Campaign Execution

Negotiation

Content Creation

Analytics

Audience Reporting

Research Tools

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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