Specialist, Brand Comms, GC - GFB/Energy at Nike

Shanghai, China

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Sports MarketingIndustries

Requirements

Bachelor’s degree in Communications, Journalism, Business, Marketing, Advertising, or related field; advanced degree preferred
Minimum 3 years in brand communications, media relations, ideally within a global or consumer brand in sport industry
Strong passion and knowledge of sports, particularly the football industry, youth and fashion culture
Proven ability to communicate plans and build influence across a complex matrix on a corporate, regional and functional basis
Exceptional relationship-building skills and comfort with ambiguity
Proven cultural acuity and ability to work across large, diverse team at Global and Geo level
A team-oriented mindset for action and impact
Exceptional English communication skills (both written and verbal)
Thrives in a fast-paced environment and embraces changes and uncertainties
Excels at shaping powerful brand, product and athlete narratives that spark meaningful conversations and deepen Nike’s connection with culture and community

Responsibilities

Play a supporting role in developing long-term communications strategy and engaging with media, influencers, and content creators to build Nike brand narratives centered around Football and Energy
Work closely with communications peers at Global and Geo level across the brand, corporate, business and employee communications, as well as in partnership with Nike’s consumer X FOP, marketing, sports marketing teams and key stakeholders to ensure consistent messaging aligned with Nike’s brand values and business objectives
Partner with Brand Communications teams to develop and execute integrated, audience-first communication strategies
Establish relationships and strengthen authentic connections including media to build Nike’s influence and shift perception
Push boundaries for breakthrough storytelling to humanize our brand, drive impact, and build strong local resonance through new channels, content creations and partnerships
Work across Greater China and globe to drive energy and Nike’s narrative focus on our brands with creativity and distinction, anchored on sport and athletes
Closely work with core function and teams across enterprise to integrate our offense and to support or drive impactful storytelling opportunities
Contribute to Geo media events when necessary, as well as support media training, and staff Nike spokespeople (executives, designers, athletes, catalysts, collaborators, etc.) where relevant

Skills

Key technologies and capabilities for this role

Brand CommunicationsMedia RelationsCommunications StrategyRelationship BuildingSports MarketingFootball Industry KnowledgeCultural AcuityEnglish Communication

Questions & Answers

Common questions about this position

What experience is required for this Brand Comms Specialist role?

A minimum of 3 years in brand communications or media relations is required, ideally within a global or consumer brand in the sport industry. A Bachelor’s degree in Communications, Journalism, Business, Marketing, Advertising, or related field is needed, with an advanced degree preferred.

What skills make someone a strong fit for this position?

The ideal candidate has exceptional relationship-building skills, proven cultural acuity, a team-oriented mindset, and exceptional English communication skills. They should also have the ability to communicate plans and build influence across complex matrices and comfort with ambiguity.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Who will I be working with in this role?

You'll work closely with communications peers at Global and Geo level across brand, corporate, business, and employee communications, plus Nike’s consumer X FOP, marketing, sports marketing teams, and key stakeholders. The role reports to the Sr. Manager of Brand Communications, GC, and involves large, diverse teams.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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