Software Product Marketing Lead at Accenture

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance, Insurtech, Life and AnnuityIndustries

Requirements

Minimum 15 years of technology and services marketing experience
Minimum 15 years of budget and financial management skills for overall marketing budget
Minimum 15 years of Life/Annuity industry knowledge
Minimum 15 years technology marketing management experience
Bachelor's degree or equivalent (minimum 12 years work experience; if Associate’s Degree, minimum 6 years work experience)

Responsibilities

Develop product positioning, messaging, and value propositions that resonate with buyers
Plan and execute go-to-market (GTM) strategies for product launches and feature releases
Conduct market, competitor, and customer research to inform product and marketing decisions
Collaborate with product management on roadmap prioritization based on market demand
Enable the sales team with collateral, training materials, and case studies
Create and manage content such as white papers, blog posts, presentations, and web copy
Track and report performance metrics to evaluate campaign effectiveness and product adoption
Partner with marketing operations to maintain data accuracy and optimize campaign workflows
Define overall marketing plan and budget requirements
Manage all Industry conference exposures and participation
Manage all analyst industry RFX coordination and briefings/messaging
Drive and ensure strong content marketing: Blogs, social media, A.com
Drive and ensure strong communications programs: internal and external
Manage all annual client conferences and programs including CAB, C-SAT, ACLI ERT, Client conferences, and others

Skills

Product Positioning

GTM Strategy

Market Research

Competitor Analysis

Customer Research

Product Marketing

Sales Enablement

Content Marketing

White Papers

Blog Posts

Performance Metrics

Marketing Operations

Conference Management

Analyst Relations

Social Media

Internal Communications

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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