Social Producer, B2B & Thought Leadership at Forbes

Jersey City, New Jersey, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, PublishingIndustries

Requirements

3-5 years of experience in social media content creation, production, or strategy, with a significant portion focused on B2B, thought leadership, or professional services
Demonstrated expertise in LinkedIn as a content platform, including deep understanding of its features, best practices for engagement, and successful content types for professional audiences
Proven ability to create engaging content for a C-suite, leadership, and technology-focused demographic
Strong writing and editing skills, with a talent for translating complex information into clear, concise, and compelling narratives
Ability to work in a hybrid schedule with a minimum of one in-person collaboration day per week at Jersey City, NJ headquarters (some travel to events may be required)

Responsibilities

Create, curate, and produce high-quality social media content for B2B and thought leadership initiatives, primarily on LinkedIn, including compelling copy, visuals (graphics, short-form video), and optimization for professional networks
Serve as subject matter expert on LinkedIn, understanding algorithms, best practices for organic reach and engagement, and innovative formats for C-suite, leadership, and technology audiences
Collaborate with editorial team to transform long-form content (articles, reports, white papers, podcast excerpts) into snackable, shareable social assets
Execute high-level social strategy set by Director, Social Strategy & Programming, applied to B2B and thought leadership content
Actively monitor and engage with audience comments, messages, and discussions on LinkedIn and other professional platforms in a professional manner
Stay up-to-date with trends in B2B social media, professional content marketing, and platform updates (especially LinkedIn), identifying opportunities for new formats or approaches
Monitor and report on performance of B2B social content using analytics tools, providing insights for future optimization
Provide social media support for internal stakeholders, executive profiles, and specific B2B campaigns
Ensure all content adheres to brand voice, style, and legal guidelines

Skills

Social Media Content Creation

Copywriting

Graphic Design

Short-form Video

Content Optimization

B2B Marketing

Thought Leadership

Forbes

Media company providing business news and insights

About Forbes

Forbes provides news, analysis, and information on various topics such as business, investing, technology, entrepreneurship, leadership, and lifestyle. It serves business professionals, investors, entrepreneurs, and affluent consumers who need reliable information for decision-making. Forbes operates through both print and digital platforms, reaching its audience effectively. The company generates revenue through advertising in its magazine and on its website, premium subscriptions for exclusive content, and sponsored articles that align with its editorial standards. Additionally, Forbes hosts events and conferences, contributing to its income through ticket sales and sponsorships. The goal of Forbes is to deliver valuable insights and information to its audience, helping them navigate the complexities of the business world.

New York City, New YorkHeadquarters

1917Year Founded

$389.1MTotal Funding

SPAC_IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees