Social Media Marketing Specialist at Think Academy

Irvine, California, United States

$41,600 – $52,000Compensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Education Technology, K-12 EducationIndustries

Exceptional communication abilities with a proven track record of effectively engaging with diverse audiences, including the ability to listen, understand, and respond to audience needs
Outgoing and proactive with a natural flair for initiating and maintaining meaningful conversations
Strong research capabilities with a knack for identifying relevant, factual, and engaging information
Believes in the joy and value of helping others, with a collaborative spirit that enhances team efforts
Prior experience in content marketing, especially in managing RED and WeChat accounts (highly preferred); familiarity with education enrichment and audience needs is a plus
Bilingual in Mandarin (required)

Community Engagement: Regularly communicating with parents through social media platforms to identify their needs, preferences, and feedback
Trend Analysis: Stay abreast of the latest trends in education and social media to ensure content is current and engaging
Research and Development: Conduct detailed research to gather key and professional information that supports content creation strategy
Content Creation: Develop and implement a content calendar for RED and WeChat platforms, ensuring a steady stream of high-quality posts that align with brand voice and audience interests
Performance Analysis: Monitor the performance of social media content, using insights to refine and adjust strategies for increased engagement and reach