Social Media Marketing Specialist at Think Academy

Irvine, California, United States

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$41,600 – $52,000Compensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Education Technology, K-12 EducationIndustries

Requirements

Exceptional communication abilities with a proven track record of effectively engaging with diverse audiences, including the ability to listen, understand, and respond to audience needs
Outgoing and proactive with a natural flair for initiating and maintaining meaningful conversations
Strong research capabilities with a knack for identifying relevant, factual, and engaging information
Believes in the joy and value of helping others, with a collaborative spirit that enhances team efforts
Prior experience in content marketing, especially in managing RED and WeChat accounts (highly preferred); familiarity with education enrichment and audience needs is a plus
Bilingual in Mandarin (required)

Responsibilities

Community Engagement: Regularly communicating with parents through social media platforms to identify their needs, preferences, and feedback
Trend Analysis: Stay abreast of the latest trends in education and social media to ensure content is current and engaging
Research and Development: Conduct detailed research to gather key and professional information that supports content creation strategy
Content Creation: Develop and implement a content calendar for RED and WeChat platforms, ensuring a steady stream of high-quality posts that align with brand voice and audience interests
Performance Analysis: Monitor the performance of social media content, using insights to refine and adjust strategies for increased engagement and reach

Skills

Key technologies and capabilities for this role

WeChatXiaohongshuSocial Media MarketingContent CreationCommunity EngagementTrend AnalysisSocial Media AnalyticsContent Calendar

Questions & Answers

Common questions about this position

What is the pay range for the Social Media Marketing Specialist position?

The pay range is $20-$25 per hour.

Is this position remote or onsite, and where is it located?

The position is located at 770 Roosevelt, Irvine, CA 92620, and as a full-time contractor role, it appears to require onsite work though remote policy is not explicitly stated.

What skills and qualifications are required for this role?

Required qualifications include exceptional communication abilities, outgoing and proactive personality, strong research capabilities, bilingual in Mandarin, and prior experience in content marketing for RED and WeChat is highly preferred.

What is the company culture like at Think Academy?

You'll work with a young and talented startup team in a collaborative environment focused on building something extraordinary, with a commitment to DEI and equal opportunity.

What makes a strong candidate for this Social Media Marketing Specialist role?

A strong candidate has prior experience managing RED and WeChat accounts, familiarity with education enrichment and parent audiences, bilingual Mandarin skills, and a collaborative spirit with a passion for helping others.