[Remote] Social Media Manager at Procore Technologies

Austin, Texas, United States

Procore Technologies Logo
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries

Requirements

  • 2+ years of experience managing social media strategy and execution for a business
  • "Chronically online" aptitude for digital trends, platform changes, and competitor activity
  • Demonstrated working knowledge and curiosity for utilizing generative AI models for marketing applications
  • Demonstrated expertise in social-first content creation, including iPhone filming, editing (CapCut/Premiere Pro), and graphic design (Canva/Photoshop)
  • Proven analytical skillset with proficiency in social media management platforms like Sprout Social
  • Exceptional written and verbal communication skills
  • Proficiency with Google Suite (Docs, Sheets, Slides) and Slack
  • Prior experience working within or marketing to the Architecture, Engineering, and Construction (AEC) industry preferred

Responsibilities

  • Execute daily scheduling, publishing, and comment strategy for all organic content on LinkedIn, Instagram, Facebook, X, and YouTube using Sprout Social
  • Maintain the @ProcoreTech social media content calendar, coordinating with broader marketing campaigns, product launches, and company announcements
  • Monitor industry conversations and social trends within the construction and AEC community to inform content strategy and engagement
  • Craft compelling social media copy aligning with Procore's brand voice and B2B messaging
  • Produce social-first video content, including ideation, self-filming, conducting on-camera stakeholder interviews, and editing
  • Create supporting visual content such as carousels, video cover images, and other necessary assets using tools like Canva
  • Analyze social media KPIs, producing weekly performance reports with actionable insights and strategic recommendations
  • Utilize generative AI to create new efficiencies and optimize social media processes and workflows

Skills

Procore Technologies

Construction management software for project efficiency

About Procore Technologies

Procore Technologies provides construction management software that helps streamline and improve the efficiency of construction projects. Its platform includes a variety of tools that assist with different stages of construction, such as prequalification, bid management, estimating, quality and safety management, design coordination, and Building Information Modeling (BIM). This software allows construction teams to enhance communication and visibility between field and office operations, which helps ensure projects are completed on time and within budget. Procore stands out from its competitors by offering a comprehensive all-in-one solution and personalized support services, including training and resources tailored to the specific needs of different clients. The company's goal is to be a trusted partner for construction professionals worldwide, enabling them to successfully manage their projects and adapt to industry trends.

Carpinteria, CaliforniaHeadquarters
2003Year Founded
$552.3MTotal Funding
IPOCompany Stage
Industrial & Manufacturing, Enterprise SoftwareIndustries
1,001-5,000Employees

Benefits

Hybrid Work Options
Professional Development Budget

Risks

Increased competition from new entrants like OpenSpace could challenge Procore's market position.
Dependency on FYLD integration may pose risks if FYLD's platform encounters issues.
Adoption challenges or technical issues with Procore AI Solutions could impact user satisfaction.

Differentiation

Procore offers a comprehensive suite covering all construction stages, from preconstruction to closeout.
The platform integrates BIM and AI solutions, enhancing project management and safety.
Procore's global reach with over 1,000,000 projects in 125 countries sets it apart.

Upsides

Procore's AI solutions aim to boost efficiency and safety in construction management.
The FYLD integration resulted in a 12% productivity gain, enhancing field-office connectivity.
Investment by LMR Partners LLP indicates strong confidence in Procore's growth potential.

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