Social Media Manager, Global Fine Arts at Sotheby’s

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fine Arts, Art Auctions, Luxury GoodsIndustries

Requirements

Minimum 3-4 years of experience managing social media, ideally in-house on the brand side
Experience working in all major social platforms, including but not limited to: Instagram, Facebook, Twitter, Pinterest, YouTube, and TikTok. Knowledge of Asia channels such as WeChat and RED appreciated, but not required
Proven track record of engaging, efficient and newsworthy social media campaigns
Competent in using social media tools and DAMs (E.g. Curalate, Sprinklr, Sprout, Dash Hudson, etc)
Familiarity with digital marketing tools including Adobe Analytics, Google Analytics, Google Keyword, Meta Business Manager is a plus
Entrepreneurial mindset, at ease with change and ambiguity and making informed decisions quickly
Analytical and highly curious and creative, continually striving to improve skills in the constantly evolving digital and media space; understands how to capture social media insights and apply that to the needs of the business
Strong time management skills with the ability to handle multiple, simultaneous priorities while maintaining attention to detail
Excellent verbal and written communicator who can plainly tell stories based on data insights to various levels of colleagues (from junior to executive leadership)
Collaborative and able to work cross-functionally across various levels of colleagues, building appropriate rapport, using diplomacy and tact
Self-starter who takes responsibility

Responsibilities

Responsible for delivering creative social-first content to increase followers, reach and engagement across our core social channels for ~200 annual global auctions and events
Identify efficient ways to build and/or curate still and video content for Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok etc
Establish and develop a narrative around the business impact of critical metrics for social media and communicate back monthly to the business
Identify cultural connections with the brand and outline ways of engaging through social conversations
Maintain cross-functional alignment, clear communication, flawless integration and timely execution of programs with internal leadership
Continually explore new channels for Sotheby’s to use to grow our social media reach

Skills

Instagram

TikTok

Facebook

Twitter

YouTube

Threads

Social Media Strategy

Content Creation

Video Production

Content Curation

Audience Growth

Engagement

Sotheby’s

Auction house for fine art

About Sotheby’s

Sotheby's is a global auction house that specializes in selling fine art, luxury items, and collectibles through live and online auctions, as well as private sales. The company provides online estimates to help sellers determine the value of their items, which is a key differentiator from competitors. Sotheby's holds auctions in major cities worldwide, attracting a diverse audience and ensuring a competitive market for high-end items. The goal is to connect buyers and sellers in the luxury market while offering a personalized and discreet experience.

New York City, New YorkHeadquarters

1744Year Founded

$4MTotal Funding

POST_IPO_EQUITYCompany Stage

Real Estate, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Company Match

Professional Development Budget

Risks

NFT market volatility poses financial risks for Sotheby's digital collectibles sales.

Recent staff layoffs indicate potential financial instability or auction performance downturn.

The $100 million Breuer building acquisition could strain financial resources if unprofitable.

Differentiation

Sotheby's offers both live and online auctions, catering to diverse client preferences.

The company provides private sales for clients seeking privacy and exclusivity in transactions.

Sotheby's expertise in valuing rare items attracts high-end collectors and investors.

Upsides

Sotheby's collaboration with The Luxury Group offers unique luxury auction experiences.

The acquisition of the Breuer building enhances Sotheby's brand and auction venue prestige.

Sotheby's acceptance of cryptocurrency payments attracts crypto-wealthy buyers.

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