Social Media Manager at Hippocratic AI

Palo Alto, California, United States

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Artificial IntelligenceIndustries

Bachelor’s degree in Marketing, Communications, Public Health, or related field
3–5 years of experience managing social media, preferably in healthcare
Deep understanding of social media trends
Passionate about healthcare
Ability to connect within the healthcare ecosystem, with patients, caregivers, and technical professionals
Skilled in navigating the sensitive nature of medical communication with accuracy and empathy
Up to date on regulatory guidelines (e.g., HIPAA)

Develop and manage a comprehensive social media strategy tailored to the healthcare space
Define and track KPIs that measure audience engagement, patient education impact, and brand sentiment
Stay up to date with regulatory guidelines (e.g., HIPAA) and social trends to ensure compliance and relevance
Plan, write, and publish high-quality, informative content that is technical or clinical in nature
Collaborate with clinical, communications, and creative teams to ensure content accuracy and resonance
Oversee production of visual content (videos, graphics, infographics) tailored for each platform (e.g., LinkedIn, Instagram, Facebook, X/Twitter, TikTok)
Maintain a consistent brand voice and visual identity
Monitor conversations, respond to comments/messages, and engage with followers in a timely and authentic manner
Cultivate relationships with influencers, customers, partners, and brand advocates
Plan and organize speaking engagements and partner events
Track KPIs (engagement, reach, CTR, conversions, etc.) and generate regular performance reports
Use data to inform content decisions and continuously optimize strategies
Work closely with design, content, marketing, and product teams to align messaging
Support internal marketing initiatives such as innovator spotlights, awareness months, innovations, recruitment campaigns, etc
Coordinate cross-functional collaboration with public relations, HR, compliance, and patient education departments