Social Media Manager at Substack

San Francisco, California, United States

Substack Logo
$90,000 – $120,000Compensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, TechnologyIndustries

Requirements

  • Experience producing short-form video projects (background as a creator is a plus)
  • Ambitious, with a high sense of initiative
  • Excellent written and verbal communicator, able to foster understanding and teamwork remotely and cross-functionally
  • Passionate about free expression, empowering creators, and reimagining media beyond traditional advertising models
  • Located in San Francisco (preferred), Los Angeles, or New York City

Responsibilities

  • Create, edit, and produce audio, visual, and written editorial for Substack’s social media channels
  • Track and report on post performance and Substack mentions on social media platforms
  • Collaborate with team members from Communications and Writer Relations to tell the Substack story
  • Execute original editorial formats and video series tailored for each platform, bringing fresh ideas to the table
  • Manage internal requests, maintain the content calendar, and communicate with contractors
  • Amplify Substack and the stories and voices of Substack creators across social channels, especially on Substack Notes, TikTok, and Instagram, while helping develop new channels

Skills

TikTok
Instagram
Short-form Video
Video Production
Video Editing
Social Media Analytics
Content Calendar
Copywriting
Editorial Content

Substack

Digital publishing platform for subscription-based content

About Substack

Substack is a digital publishing platform that connects writers and readers. It allows creators, such as authors, journalists, and chefs, to share their work through newsletters, blogs, podcasts, and videos. Creators can set their own subscription fees, ranging from $5 to $27 per month, enabling them to earn money directly from their content without relying on traditional publishing or advertising. Substack handles administrative tasks, billing, and technical support, allowing creators to focus on their writing. The platform also helps creators grow their audience, as a significant portion of new subscriptions comes from within the Substack network. Substack earns revenue by taking a percentage of the subscription fees, aligning its success with that of its creators. The goal of Substack is to empower creators to monetize their work while providing the necessary tools for managing and expanding their subscriber base.

San Francisco, CaliforniaHeadquarters
2017Year Founded
$97.5MTotal Funding
ANGELCompany Stage
Consumer Software, EntertainmentIndustries
1,001-5,000Employees

Risks

Enterprise offering may lead to competition with established solutions, straining resources.
Elon Musk's acquisition interest could cause market speculation and investor instability.
Integration with Polymarket may expose Substack to reputational risks and regulatory scrutiny.

Differentiation

Substack empowers creators with a subscription-based model, bypassing traditional revenue streams.
The platform offers built-in marketing, aiding creators in growing their subscriber base.
Substack's tools support diverse content, including newsletters, blogs, podcasts, and videos.

Upsides

Spotify integration broadens podcasters' reach, potentially boosting subscribers and revenue.
Mobile editor launch enhances accessibility, increasing content output and engagement.
Enterprise offering partnership with The Free Press opens new revenue streams for Substack.

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