Social Media Manager at Substack

San Francisco, California, United States

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$90,000 – $120,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, TechnologyIndustries

Requirements

Experience producing short-form video projects (background as a creator is a plus)
Ambitious, with a high sense of initiative
Excellent written and verbal communicator, able to foster understanding and teamwork remotely and cross-functionally
Passionate about free expression, empowering creators, and reimagining media beyond traditional advertising models
Located in San Francisco (preferred), Los Angeles, or New York City

Responsibilities

Create, edit, and produce audio, visual, and written editorial for Substack’s social media channels
Track and report on post performance and Substack mentions on social media platforms
Collaborate with team members from Communications and Writer Relations to tell the Substack story
Execute original editorial formats and video series tailored for each platform, bringing fresh ideas to the table
Manage internal requests, maintain the content calendar, and communicate with contractors
Amplify Substack and the stories and voices of Substack creators across social channels, especially on Substack Notes, TikTok, and Instagram, while helping develop new channels

Skills

Key technologies and capabilities for this role

TikTokInstagramShort-form VideoVideo ProductionVideo EditingSocial Media AnalyticsContent CalendarCopywritingEditorial Content

Questions & Answers

Common questions about this position

What is the salary range for the Social Media Manager position?

The cash compensation salary range for this role is $90,000 to $120,000, with final offers determined by factors including candidate experience and expertise.

What is the location requirement for this role?

The position prefers candidates located in San Francisco, with Los Angeles or New York City also acceptable.

What skills and experience are required for this role?

Key requirements include experience producing short-form video projects, excellent written and verbal communication skills for remote cross-functional teamwork, a high sense of initiative, and passion for free expression and empowering creators.

What benefits does Substack offer?

Substack provides a market-competitive salary, equity for all full-time roles, and exceptional benefits.

What makes a strong candidate for this Social Media Manager role?

Strong candidates have experience producing short-form video, a creator background as a plus, ambition with high initiative, excellent communication for remote teamwork, and passion for empowering creators and free expression beyond ad-based media.

Substack

Digital publishing platform for subscription-based content

About Substack

Substack is a digital publishing platform that connects writers and readers. It allows creators, such as authors, journalists, and chefs, to share their work through newsletters, blogs, podcasts, and videos. Creators can set their own subscription fees, ranging from $5 to $27 per month, enabling them to earn money directly from their content without relying on traditional publishing or advertising. Substack handles administrative tasks, billing, and technical support, allowing creators to focus on their writing. The platform also helps creators grow their audience, as a significant portion of new subscriptions comes from within the Substack network. Substack earns revenue by taking a percentage of the subscription fees, aligning its success with that of its creators. The goal of Substack is to empower creators to monetize their work while providing the necessary tools for managing and expanding their subscriber base.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$97.5MTotal Funding

ANGELCompany Stage

Consumer Software, EntertainmentIndustries

1,001-5,000Employees

Risks

Enterprise offering may lead to competition with established solutions, straining resources.

Elon Musk's acquisition interest could cause market speculation and investor instability.

Integration with Polymarket may expose Substack to reputational risks and regulatory scrutiny.

Differentiation

Substack empowers creators with a subscription-based model, bypassing traditional revenue streams.

The platform offers built-in marketing, aiding creators in growing their subscriber base.

Substack's tools support diverse content, including newsletters, blogs, podcasts, and videos.

Upsides

Spotify integration broadens podcasters' reach, potentially boosting subscribers and revenue.

Mobile editor launch enhances accessibility, increasing content output and engagement.

Enterprise offering partnership with The Free Press opens new revenue streams for Substack.

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