Landed

Social Media Manager

Indonesia

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates should possess 5+ years of experience in content creation, social media management, or a related field, accompanied by a strong portfolio demonstrating their work. Expertise in utilizing social media platforms including Instagram, TikTok, Facebook, Pinterest, and Twitter (X) is essential. A deep understanding of market trends, memes, English language/slang, hashtag strategy, and cross-commenting strategies is required.

Responsibilities

The Social Media Manager will develop and implement comprehensive content strategies aligned with organizational goals and target audience needs. They will ideate, create, and run organic social media campaigns across various platforms, producing and managing diverse content formats. The role involves utilizing in-platform tools to enhance content, collaborating with team members and stakeholders to gather insights and feedback, analyzing content performance metrics to optimize strategies, and staying current with industry trends to incorporate innovative techniques.

Skills

Content Creation
Social Media Management
Instagram
TikTok
Facebook
Pinterest
Twitter (X)
Video Editing
Hashtag Strategy
Cross-Commenting
English Language/Slang
Content Strategy
Campaign Development

Landed

Down payment assistance for educators' homeownership

About Landed

Landed helps essential professionals, especially educators, achieve homeownership by providing down payment assistance and homebuying support. Their main service is a shared equity down payment program that allows educators to reach a 20% down payment on a home without income restrictions, making it easier for them to buy homes. Landed partners with schools, real estate agents, and community organizations to offer free homebuying education, competitive property reviews, and personalized support from experts. Unlike other companies, Landed focuses specifically on educators and essential professionals, addressing their unique needs for affordable housing. The goal is to build financial security for educators and strengthen communities by enabling them to live near their workplaces.

Key Metrics

San Francisco, CaliforniaHeadquarters
2015Year Founded
$56.7MTotal Funding
SERIES_BCompany Stage
Social Impact, Financial Services, Real EstateIndustries
1-10Employees

Risks

Rising interest rates could reduce demand for Landed's homeownership services.
Increased competition from other proptech companies may erode Landed's market share.
Potential regulatory changes could affect the viability of Landed's shared equity program.

Differentiation

Landed focuses on essential professionals, particularly educators, for homeownership assistance.
The company offers a unique shared equity down payment program without income restrictions.
Landed partners with educational institutions to extend its reach and impact.

Upsides

Landed raised $31 million in Series B funding to expand its services.
The rise of digital mortgage platforms aligns with Landed's tech-savvy educator clientele.
Growing ESG investing trends provide more funding opportunities for mission-driven companies like Landed.

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