[Remote] Director of Social Media at Flock Safety

United States

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$175,000 – $225,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Safety Technology, Civic-TechIndustries

Requirements

10+ years of proven experience in social media strategy and execution, ideally in high-growth tech, civic-tech, and/or mission-driven companies
Demonstrated success in building and scaling social followings and engagement from scratch
Deep expertise across LinkedIn, X, Instagram, YouTube, and other emerging platforms
Strong blend of creative and analytical skills, with a proven ability to concept award-worthy campaigns and prove their impact with data
Excellent understanding of brand building, tone of voice, and audience psychology
Experience managing crisis comms and sensitive conversations online with nuance and professionalism
Skilled at using social listening, analytics, and publishing tools
Strong cross-functional collaboration and communication skills; ability to partner with executives, sales, comms, and product marketing
Comfortable working fast, iterating, and testing bold ideas in public view
Experience with building and scaling social media presence from the ground up

Responsibilities

Develop and execute a bold, multi-platform social media strategy
Build Flock's brand voice across social, shaping content that drives awareness, trust, and engagement across B2G and B2B audiences
Manage the daily operation of Flock's channels, content calendars, publishing, engagement, and real-time brand moments
Partner with brand, creative, content, and comms teams to ensure social amplifies major campaigns, product launches, and storytelling initiatives
Drive growth through audience insights, social listening, competitor benchmarking, and trend spotting
Scale social into a performance engine: set KPIs, measure results, and use analytics to guide constant iteration
Recruit and grow a small but mighty social team as the function scales
Serve as an internal expert and evangelist on how social can drive pipeline, brand affinity, and community impact

Skills

Social Media Strategy

Brand Voice Development

Content Creation

Data-Driven Marketing

Platform Management (LinkedIn, X, Instagram, YouTube)

Flock Safety

License plate reader cameras for crime prevention

About Flock Safety

Flock Safety provides a system aimed at enhancing public safety through crime prevention while ensuring privacy and reducing bias. The main product is a network of license plate reader cameras that capture essential vehicle information, which helps in solving crimes. These cameras utilize machine learning technology to ensure that the data collected is objective and ethically used. Flock Safety serves a variety of clients, including neighborhoods, businesses, and law enforcement agencies in over 1,000 cities. The company operates on a subscription model, where clients pay for the installation, maintenance, and access to data and analytics. This approach not only generates a steady revenue stream but also allows clients to benefit from ongoing updates and support. Flock Safety's goal is to create safer communities by providing effective crime prevention tools that respect individual privacy and foster trust between the public and law enforcement.

Atlanta, GeorgiaHeadquarters

2017Year Founded

$372.2MTotal Funding

SERIES_ECompany Stage

Government & Public Sector, Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Unlimited PTO

12 paid holidays

Fully-paid health benefits

16 weeks of parental leave

Work from home allowance

Learning & development stipend

Home office stipend

Risks

Privacy concerns may lead to legal challenges affecting ALPR technology operations.

Integration of drone technology may increase operational costs and financial strain.

Economic downturns could reduce client spending on subscription-based services.

Differentiation

Flock Safety integrates ALPR cameras with AI for unbiased crime-solving data.

The company offers a full-service, maintenance-free technology solution for public safety.

Flock Safety's platform combines community power to enhance safety across cities and businesses.

Upsides

Acquisition of Aerodome enhances drone technology for public safety solutions.

Partnership with MS2 expands AI Traffic Analytics capabilities for state agencies.

Solar-Powered Condor video solutions increase market penetration in infrastructure-lacking areas.

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