Social Media Manager

Salary: $102K - $120K Location Type: Remote Employment Type: Full-Time

Company Overview

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

Position Overview

We’re seeking a highly creative and strategic Social Media Manager to own and execute Relay’s organic social media strategy. You’ll be responsible for growing brand awareness, expanding our audience of U.S. small business owners, and producing compelling content that drives engagement, qualified leads (MQLs) and approvals. You’ll be joining a high-performing, collaborative team of marketers and creatives who are passionate about helping small businesses thrive. If you're excited to build a brand with purpose, create content that delivers results, and make a real impact at a fast-growing startup – we’d love to hear from you.

Responsibilities

• Develop and execute the social media content strategy to build awareness of Relay, grow our owned audiences across Instagram, LinkedIn, Facebook, YouTube, Twitter, TikTok and support business goals.
• Create compelling, educational, and thumb-stopping organic social media content and campaigns to connect with U.S. small and medium-sized businesses and showcase why Relay is the best banking platform for cash flow clarity.
• Build and manage a content calendar to support marketing activities, including brand campaigns, product launches, demand generation initiatives, showcasing customer stories, UGC content, employer brand posts, and more.
• Actively engage in relevant social media conversations, influencer posts and target communities and address customer inquiries to foster positive brand interactions.
• Monitor and report on social media content performance and trending conversations among our target audiences to proactively suggest opportunities to improve or iterate on efforts to drive awareness and business goals.
• Create original and repurposed short-form video content for social platforms to showcase Relay’s content and grow our audience and engagement.
• Flex your creativity and storytelling skills to create content that is on-brand, on-point, and delights our audience.

Requirements

• 4+ years of social media content creation and management experience.
• Proven track record of using organic content to grow brand awareness and followers.
• Ability to speak to the impact of social media beyond vanity metrics.
• Strong content creator with a natural ability to create engaging, native-platform content across different types of content outputs, including written, static visuals, infographics, and video.
• Up-to-date on the latest social trends and the ability to explain them to others.
• Passion for social media marketing and proven experience creating impactful content that grows audiences and drives business outcomes.
• Skilled at storytelling with video and experience interviewing subject matter experts and leveraging their input and perspective to develop expert content.
• Experience using data/analytics to measure the impact of your work, identify important conversations and topics for target audiences, and adjust content strategies and tactics to drive greater business impact.
• Strong project management skills with a proven ability to organize and prioritize tasks that maximize impact while working independently.
• Genuinely excited about creating inspiring, helpful content for small businesses.
• Applicants must reside within the New York City metropolitan area or the surrounding tri-state region (New York, New Jersey, or Connecticut).

Application Instructions

Please include a cover letter and portfolio with your application. We’d love to see your creativity in action!