Social Media Editor, Hypebae at Hypebeast

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, Media, CultureIndustries

Requirements

5+ years of social media management, publishing, editorial content creation and distribution (brand or agency)
Passion, energy, and enthusiasm for social media
Detailed knowledge and expertise around all social platforms with significant contacts at all major platforms
Extremely passionate and knowledgeable about fashion, culture and the different categories that Hypebae covers
Excellent communication, collaboration, and planning skills with meticulous attention to detail
Ability to successfully organize, prioritize and manage multiple projects while meeting strict deadlines
Experience in managing social media teams
Proven experience in developing and executing successful social marketing strategies that are native to individual channels and demonstrate tangible ROI
Expert understanding of how brands should participate in social media in an authentic way
A passion for working in a fast-paced environment with high level of teamwork
Flexibility to work nights and weekends
At the cutting edge of the cultural zeitgeist; understanding internet, social and youth culture and how to credibly and sensitively work within it whilst maintaining brand integrity
Strategic and data-driven leader who understands the world of fashion/culture and has a track record managing and growing social media platforms
Detailed understanding of analytics tools, social marketing technology and best practices across TikTok, Instagram, X, Facebook, YouTube, and more
Clear ability to develop tactics and campaigns that drive business goals, including audience growth and engagement
Clear communicator and critical thinker
Based in New York and eligible to work in the US

Responsibilities

Conceive, implement and measure social marketing campaigns on a daily basis across all relevant channels
Launch, grow and manage channels where relevant, ensuring milestones are set and met
Execute social media publishing strategies while ensuring all posts are accurate, punctual, efficient, safe and on-brand (captions included)
Report on campaigns and strategies in real-time to optimize each platform and ensure the most effective approach
Develop tactics, plans, partnerships, tools that help achieve the business goals, including strategic partnership opportunities with TikTok/IG/X etc
Lead all communication with international leads on priorities and best practices
Maintain relationships with external and internal teams to brief and manage original content for distribution
Manage daily social communication such as consumer responses, sentiment analysis and enquiries
Lead, hire, and develop the global Social Media team

Skills

TikTok

Instagram

Facebook

YouTube

Social Media Analytics

Campaign Management

Audience Growth

Engagement Strategies

Sentiment Analysis

Content Strategy

Strategic Partnerships

Hypebeast

E-commerce platform for men's fashion and streetwear

About Hypebeast

HYPEBEAST is an online platform that specializes in men's contemporary fashion and streetwear, offering a variety of products like clothing, footwear, and accessories. It combines e-commerce with editorial content, providing articles and features on fashion, culture, and lifestyle to engage its young, urban audience. HYPEBEAST stands out by featuring limited-edition collaborations and capsule collections, while generating revenue through product sales and advertising. The company's goal is to be the leading destination for men’s fashion and streetwear, delivering both products and insightful content.

None, Hong KongHeadquarters

2005Year Founded

$857KTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Risks

Direct-to-consumer strategies by brands could reduce Hypebeast's e-commerce market share.

Fast fashion's quick turnaround times challenge Hypebeast's exclusive item sales.

Ad-blocking technology may reduce the effectiveness of Hypebeast's advertising revenue stream.

Differentiation

Hypebeast combines e-commerce with editorial content, creating a unique dual business model.

The platform offers exclusive collaborations and limited-edition collections, attracting fashion-forward consumers.

Hypebeast serves a young, urban demographic deeply engaged with contemporary culture and fashion.

Upsides

Increased interest in sustainable fashion boosts demand for eco-friendly streetwear on Hypebeast.

Virtual fashion shows create opportunities for Hypebeast to engage audiences with innovative content.

Collaborations with gaming companies expand Hypebeast's audience and market reach.

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