Social Media and Influencer Marketing Manager at JD.com Inc

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Retail, TechnologyIndustries

Requirements

Proven experience in influencer marketing and social media management, ideally within an eCommerce or consumer brand environment
Strong understanding of social platforms (TikTok, Instagram, YouTube etc) and influencer ecosystems
Strong copywriting, briefing, and storytelling skills with an eye for what performs well across platforms
Exceptional relationship-building and communication skills
Experience with influencer tools and analytics platforms
Analytical mindset with the ability to interpret data and optimise campaign performance
Creative thinker with an eye for trend-spotting and innovative content
Ability to manage multiple projects and stakeholders in a fast-paced environment
German fluency is a must

Responsibilities

Own and grow our official social media channels, including TikTok, Meta (Instagram & Facebook), and YouTube
Develop and execute influencer marketing strategies to drive brand awareness, engagement, and conversion across European markets
Identify, onboard, and manage creators and KOLs, ensuring alignment with brand values and campaign objectives
Create campaign briefs and content guidelines that drive consistent, high-performing content
Develop a centralised content calendar across platforms and markets, working closely with design and creative teams
Monitor trends and competitor activity to spot opportunities for innovative influencer collaborations and content strategies
Track and analyse performance across influencer and social media campaigns, using data to optimise and report ROI
Align strategies and execution with internal business partners and regional teams, ensuring cohesive brand storytelling

Skills

Key technologies and capabilities for this role

TikTokInstagramFacebookYouTubeInfluencer MarketingKOL ManagementContent StrategyCampaign ManagementContent CalendarSocial Media AnalyticsTrend Monitoring

Questions & Answers

Common questions about this position

What is the salary for this Social Media and Influencer Marketing Manager position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What skills are required for this role?

Required skills include proven experience in influencer marketing and social media management (ideally in eCommerce or consumer brands), strong understanding of platforms like TikTok, Instagram, and YouTube, strong copywriting, briefing, and storytelling skills, and exceptional relationship-building and communication skills.

What is the company culture like at JD.com?

This information is not specified in the job description.

What makes a strong candidate for this position?

A strong candidate has proven experience in influencer marketing and social media management, ideally within eCommerce or consumer brands, along with strong platform knowledge, copywriting skills, and exceptional relationship-building abilities.

JD.com Inc

China's largest online retailer and technology services

About JD.com Inc

JD.com is China's largest online retailer, offering a wide range of products from fresh food to electronics, with a nationwide fulfillment network enabling same- and next-day delivery. The company is transitioning to a technology and service enterprise, leveraging cutting-edge technology and infrastructure to serve nearly 600 million customers and promote innovation across various industries.

Chaoyang, Beijing, ChinaHeadquarters

1998Year Founded

$7,918.9MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Robotics & Automation, Venture Capital, Industrial & Manufacturing, VR & AR, AI & Machine Learning, Consumer GoodsIndustries

10,001+Employees