Shopper Marketing Manager DEWALT at Stanley Black & Decker

Slough, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Tools, MarketingIndustries

Requirements

Degree or professional marketing qualification, with proven shopper marketing experience from insights to campaign analysis
Skilled in managing stakeholders, external agencies, and cross-functional teams; able to lead and take ownership of tasks
Strong commercial acumen, creative problem-solving, and a proactive, self-motivated approach
Pan-European experience and additional European languages are advantageous; fluent English required
Excellent communication and multi-tasking skills, with the ability to work flexibly both in and out of the office

Responsibilities

Dive into shopper data and trends to uncover motivations, barriers, and triggers
Own the development, delivery, and analysis of shopper-focused marketing campaigns across EMEA & ANZ
Work closely with cross-functional teams and top partner agencies to ensure every campaign hits the mark
Lead the creation and coordination of eye-catching POS merchandising and visual requests to captivate shoppers across the region
Monitor and report on the impact of shopper marketing activities
Support and nurture relationships with key regional retail partners to drive impactful shopper marketing initiatives

Skills

Key technologies and capabilities for this role

Shopper MarketingData AnalysisCampaign DevelopmentCampaign DeliveryCampaign AnalysisPOS MerchandisingVisual MerchandisingStakeholder CollaborationAgency ManagementRetail PartnershipsMarketing InsightsEMEA MarketingANZ Marketing

Questions & Answers

Common questions about this position

What is the work arrangement for this Shopper Marketing Manager role?

The role is hybrid, based in Maidenhead, UK.

What is the salary and benefits package like?

The position offers an attractive salary and benefits package, including discounts on Stanley Black & Decker tools and other partner programs.

What skills and qualifications are required for this position?

Candidates need a degree or professional marketing qualification with proven shopper marketing experience, skills in managing stakeholders, agencies, and cross-functional teams, strong commercial acumen, creative problem-solving, proactive approach, pan-European experience (advantageous), fluent English, excellent communication, and multi-tasking skills.

What is the company culture like at Stanley Black & Decker?

The company values people with purpose, integrity, relentless pursuit of excellence, and a desire to make things better, within a top-notch team of 48,000 diverse high-performing professionals focused on beloved brands.

What opportunities are there for growth and development?

The role offers excellent opportunities for continuous professional development, access to learning resources like the Lean Academy and Coursera, and career growth within a global company with 20+ brands across multiple paths.

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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