Shopper Marketing Manager DEWALT at Stanley Black & Decker

Slough, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Tools, MarketingIndustries

Requirements

Degree or professional marketing qualification, with proven shopper marketing experience from insights to campaign analysis
Skilled in managing stakeholders, external agencies, and cross-functional teams; able to lead and take ownership of tasks
Strong commercial acumen, creative problem-solving, and a proactive, self-motivated approach
Pan-European experience and additional European languages are advantageous; fluent English required
Excellent communication and multi-tasking skills, with the ability to work flexibly both in and out of the office

Responsibilities

Dive into shopper data and trends to uncover motivations, barriers, and triggers
Own the development, delivery, and analysis of shopper-focused marketing campaigns across EMEA & ANZ
Work closely with cross-functional teams and top partner agencies to ensure every campaign hits the mark
Lead the creation and coordination of eye-catching POS merchandising and visual requests to captivate shoppers across the region
Monitor and report on the impact of shopper marketing activities
Support and nurture relationships with key regional retail partners to drive impactful shopper marketing initiatives

Skills

Shopper Marketing

Data Analysis

Campaign Development

Campaign Delivery

Campaign Analysis

POS Merchandising

Visual Merchandising

Stakeholder Collaboration

Agency Management

Retail Partnerships

Marketing Insights

EMEA Marketing

ANZ Marketing

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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