SEO Lead

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare Technology, E-commerceIndustries

Requirements

Candidates should have 5-8+ years of experience in SEO, growth marketing, or digital content strategy, preferably within DTC or health tech. Proven success in scaling organic acquisition using both traditional and AI-enhanced workflows is required, along with comfort using AI SEO tools like SurferSEO, Clearscope, Frase, Jasper, or ChatGPT. A strong understanding of technical SEO, including indexation, page speed, schema markup, sitemaps, redirects, and internal linking, is essential. Experience managing freelance writers and editors with clear briefs and style guides, and familiarity with Google's evolving AI-in-search experiences (SGE, AI snippets) are also necessary. Experience in regulated industries like healthcare or financial services is a plus.

Responsibilities

The SEO Lead will own the SEO roadmap, leading strategy and execution across technical, content, and programmatic SEO to increase traffic, rankings, and conversions. They will leverage generative AI tools to scale content production, keyword clustering, SERP analysis, and metadata optimization while maintaining accuracy and brand voice. The role involves experimenting with AI search trends and adapting strategies for emerging formats like Google's SGE. Responsibilities also include collaborating with Product and Engineering to enhance site architecture, indexation, crawl budget efficiency, internal linking, and structured data markup. The SEO Lead will partner with writers, editors, and medical reviewers to publish AI-assisted content and build dashboards in GA4, Looker, and GSC to monitor performance. Cross-functional collaboration with Creative, Medical, Brand, and Product teams to align SEO strategies with business priorities is also a key duty.

Skills

SEO

Technical SEO

Content SEO

Programmatic SEO

AI-optimized content

Organic conversion funnels

Data analysis

Growth marketing

Search strategy

felix

Online platform for telemedicine services

About felix

Felix provides an online platform that allows patients to receive medical treatment without needing to visit a doctor's office or pharmacy. The process involves three steps: patients fill out a health questionnaire, a healthcare practitioner from Felix's network creates a personalized treatment plan, and the prescribed medication is delivered directly to the patient's home in discreet packaging. This service is designed for those who prioritize convenience, privacy, and timely access to healthcare. Felix differentiates itself from competitors by emphasizing compassion and non-judgment in its approach, aiming to reduce stigma around seeking medical help. The goal of Felix is to make healthcare more accessible and supportive for all Canadians, as evidenced by the trust of over 500,000 users.

Toronto, CanadaHeadquarters

2019Year Founded

$24.1MTotal Funding

SERIES_BCompany Stage

Consumer Software, HealthcareIndustries

201-500Employees

Benefits

Remote Work Options

Flexible Work Hours

Risks

Competition from established telemedicine platforms like Maple and Babylon Health is increasing.

Potential regulatory challenges could impact Felix's operational processes in Canada.

Data privacy concerns may affect customer trust in telemedicine platforms.

Differentiation

Felix offers a seamless three-step healthcare process for Canadian patients.

The company emphasizes compassionate, non-judgmental care to reduce healthcare stigma.

Felix provides discreet home delivery of medications, enhancing privacy and convenience.

Upsides

Felix raised CDN$18M in Series B funding to expand service offerings.

Partnership with Consonant Skincare diversifies product offerings and revenue streams.

Increased demand for virtual mental health services boosts Felix's market potential.

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