Dick's Sporting Goods

SEO Content Specialist (REMOTE)

Pennsylvania, United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, E-commerceIndustries

Requirements

Candidates should possess a Bachelor’s degree in English, Communications, Marketing, or Journalism, with a minimum of 1-3 years of previous editorial experience in advertising or marketing. Proficiency in Microsoft Word, Excel, and PowerPoint is required, along with familiarity with Macintosh operating systems.

Responsibilities

The SEO Content Specialist will research and benchmark search results, support business-wide campaigns, and create content for digital materials including web page copy and long-form copy. They will analyze web and business metrics to develop customer-facing strategies, identify traffic-driving keywords, track keyword rankings, and serve as a subject matter expert for natural search across assigned divisions. The Specialist will also collaborate with cross-functional teams, manage SEO projects, and assist in the technical integration of customer-facing content, while adhering to style standards and providing definitive authority on style guide questions.

Skills

SEO
Content Strategy
Copywriting
Web Optimization
Keyword Research
Analytics
Project Management
Team Collaboration

Dick's Sporting Goods

Retailer of sporting goods and apparel

About Dick's Sporting Goods

DICK'S Sporting Goods is a retailer specializing in sporting goods, offering a variety of products such as sports equipment, apparel, and footwear. The company operates both physical stores and an online platform, allowing customers to shop in a way that suits them best. Customers can take advantage of financing options, such as 0% APR for larger purchases, making it easier to buy what they need. DICK'S Sporting Goods also has a loyalty program called ScoreCard, which rewards customers for their purchases, encouraging them to return. What sets DICK'S apart from competitors is its commitment to customer satisfaction, highlighted by its Best Price Guarantee, and its focus on social responsibility, believing in the positive impact of sports on lives. The goal of DICK'S Sporting Goods is to provide quality sporting goods while giving back to the community and promoting ethical business practices.

Key Metrics

Coraopolis, PennsylvaniaHeadquarters
1948Year Founded
IPOCompany Stage
Consumer GoodsIndustries
10,001+Employees

Benefits

Flexible Work Hours
Remote Work Options

Risks

Increased competition from digital-first retailers could erode market share.
Closure of 35 stores in California may impact regional sales and brand presence.
Geopolitical tensions and elevated interest rates pose risks to supply chain stability.

Differentiation

DICK'S Sporting Goods offers exclusive brands and experiential retail strategies.
The company has a strong omnichannel presence, integrating online and physical stores.
DICK'S loyalty program, ScoreCard, enhances customer retention and repeat business.

Upsides

Experiential retail strategies are gaining traction, boosting customer engagement and sales.
The rise of 'athleisure' fashion aligns with DICK'S product offerings.
DICK'S Sporting Goods' strategic investments in House of Sport and Field House concepts fuel growth.

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