SEO/AIO Marketing Manager (Hybrid) at First American

Santa Ana, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Technology, Real EstateIndustries

Requirements

5+ years of experience in SEO, with at least 2 years in a B2B environment
Bachelor’s degree or equivalent combination of education and experience
Proven success in developing and executing SEO strategies that drive measurable results
Experienced with AI search technologies and optimization techniques
Ability to develop and write content for thought leadership, product pages, and campaigns across multiple brand verticals to improve SEO and AIO
Strong analytical skills and experience with SEO tools and web analytics platforms
Excellent communication and project management skills
Experience in content strategy and development for B2B audiences
Willingness to continuously learn and evolve with SEO and AIO trends
Ability to manage multiple brand verticals and prioritize effectively
Self-starter with a proactive mindset and ability to work independently while driving initiatives forward
Understanding of schema markup, Core Web Vitals, and technical SEO (a plus)
Familiarity with AI content generation tools and their impact on search (preferred)

Responsibilities

Develop and implement comprehensive SEO strategies aligned with B2B marketing goals
Optimize website architecture, content, and metadata for search visibility and performance
Conduct keyword research, competitive analysis, and technical audits
Stay ahead of emerging AI search trends (e.g., SGE, ChatGPT, Gemini) and optimize content for AI-driven discovery
Collaborate with content creators to ensure alignment with AI search behaviors and semantic relevance
Build and develop content for thought leadership, product pages, and campaigns across multiple brand verticals
Partner with marketing and product teams to align content strategy for thought leadership, product pages, and campaigns
Use analytics to identify content gaps, opportunities, and performance improvements
Monitor and report monthly on SEO/AIO KPIs, including traffic, rankings, conversions, and engagement
Use tools like GA4, SEMrush, HubSpot, Salesforce and Search Console to drive insights and recommendations
Work closely with web development, UX, and demand generation teams to ensure SEO best practices are implemented across all digital touchpoints
Educate internal stakeholders on SEO/AIO trends and performance

Skills

SEO

AIO

Keyword Research

Competitive Analysis

Technical Audits

AI Search Optimization

SGE

ChatGPT

Gemini

Content Optimization

Google Analytics

Website Architecture

Metadata Optimization

B2B Marketing

First American

Provides title insurance and real estate services

About First American

First American provides title insurance, specialty insurance, and various real estate-related services. Their title insurance protects homebuyers and property owners from potential ownership disputes and financial losses related to real estate transactions. The company offers a platform called myFirstAm®, which allows users to access property information, manage orders, and streamline the closing process from any device. Unlike many competitors, First American has a vast database of property data, with over 5.5 billion document images, making it a leading provider of real estate data solutions. The company's goal is to facilitate smooth real estate transactions while ensuring that clients' investments are protected.

Santa Ana, CaliforniaHeadquarters

1889Year Founded

$800.2MTotal Funding

VENTURE_UNKNOWNCompany Stage

Financial Services, Real EstateIndustries

10,001+Employees

Benefits

401k matching

Health, vision, dental insurance

Professional development

Risks

Data breach allegations could harm First American's reputation and lead to legal issues.

Integration of Mother Lode may face challenges and financial risks.

Dependence on digital transformation poses risks if technology advances rapidly.

Differentiation

First American offers comprehensive title insurance and settlement services nationwide.

The company provides a vast database of over 5.5 billion document images.

First American's digital platform, myFirstAm®, enhances real estate transaction efficiency.

Upsides

Acquisition of Mother Lode expands First American's market share in California.

Docutech purchase boosts First American's digital mortgage revenue by 38%.

Growing fintech trends align with First American's digital transformation strategy.

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