Senior Vice President, Creator Marketing at Zeno Group

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Public Relations, Marketing, Digital MarketingIndustries

Requirements

Experienced influencer/creator marketing leader with a strong mix of experience developing and leading influencer campaigns for B2C, health and/or financial brands
Demonstrated foundational understanding of paid media and analytics, including creator whitelisting
Masterful understanding of creator marketing, including identification, contract negotiations, partner management, platform trends, disclosures, reporting, amplification, and optimization
Both analytical and creative
Significant experience as a client relationship manager and account manager/team lead
Experience presenting and selling ideas to senior clients and representing workstream in an IAT (Integrated Agency Team)
Comfortable and confident proactively identifying incremental opportunities with clients and leading the sell-in of those ideas
Hands-on approach to mentoring junior teammates and driving team success
Experience managing 2-3 direct supervisees
Entrepreneurial mindset: loves taking on new challenges and partnering to grow the practice
"Good in a room": excels in high-stakes environments and client interactions
Ability to thrive as both strategist and executor

Responsibilities

Lead multiple pieces of client business as the day-to-day client relationship manager, primary strategist, and internal team lead
Spearhead development of smart, creative, and authentic creator strategies for top clients across social platforms (e.g., Instagram, TikTok, Facebook, Pinterest, YouTube)
Lead creator campaigns, including identification, contract negotiations, partner management, content creation, copywriting, paid amplification, reporting, and optimization in partnership with paid media and analytics teams
Manage 2-3 direct supervisees and contribute to team growth in business and culture
Sit on Digital SLT (Senior Leadership Team) and contribute to new business pipeline
Manage staffing and utilization for account teams
Contribute to the Global Creator Center of Excellence
Drive new business and grow existing clients
Oversee execution of creator marketing initiatives

Skills

Key technologies and capabilities for this role

Influencer MarketingCreator MarketingPaid MediaAnalyticsCreator WhitelistingClient Relationship ManagementCampaign StrategyB2C MarketingHealth MarketingFinancial Marketing

Questions & Answers

Common questions about this position

What is the salary for the Senior Vice President, Creator Marketing role?

This information is not specified in the job description.

Is this a remote position or what is the location requirement?

This information is not specified in the job description.

What key skills and experience are required for this role?

The role requires experience developing and leading influencer campaigns for B2C, health and/or financial brands, foundational understanding of paid and analytics including creator whitelisting, masterful understanding of creator marketing from identification to optimization, and skills in strategy, execution, team leadership, and client management.

What is the company culture like at Zeno Group?

Zeno Group fosters a bold, innovative environment guided by the 'Fearless Pursuit of the Unexpected,' bringing together the brightest talent to push boundaries for business value and societal impact, with multiple awards for being a top agency to work for.

What makes a strong candidate for this Senior Vice President role?

A strong candidate excels at both strategy and execution in creator marketing, has experience leading teams of 2-3 direct supervisees, manages client relationships effectively, and contributes to business growth and team culture.

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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