Senior UX Researcher, Loyalty (Hybrid) at Target

Minneapolis, Minnesota, United States

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$95,000 – $171,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, E-commerceIndustries

Requirements

4 year degree in Anthropology, Social Science, Design Research, Psychology or related field OR 3-5 years of experience practicing UX design research for digital product teams
Experience in Lean UX Research methods, including remote moderated & unmoderated testing, online & in-context (store) intercepts
Excellent written and verbal communication skills; demonstrated ability to effectively communicate complex concepts to cross functional partners
Genuine curiosity about people and experiences
Exceptional interpersonal and communication skills; comfortable speaking to a diverse group of people and leading conversations to discover research insights
A strong ability to tell compelling stories from data
Comfortable with ambiguity and the ability to prioritize; demonstrated ability to manage multiple projects (both small and large) and adjust to changing priorities
Strong project management skills – experience managing research projects

Responsibilities

Take the lead in the Loyalty space as you conduct and synthesize qualitative and quantitative research projects, such as: in person moderated testing, remote moderated & unmoderated testing, surveys, heuristic reviews, benchmark studies, concept testing, online & in-store intercepts, ethnographies, shop-alongs
Utilize both quantitative and qualitative research methods and know when to use one or the other
Support Principal and Lead Researchers with research requests, from scoping initiatives, executing testing needs and synthesizing findings
Support product teams (product managers, product designers, engineering) throughout the research project life cycle – recommending appropriate methodology, scoping, and coordinating the entire process, facilitating in-field research and post-research synthesis through analysis
Assist the broader Product Research team in keeping our ongoing research library up-to-date and comprehensive

Skills

Key technologies and capabilities for this role

UX ResearchUser ResearchQualitative ResearchQuantitative ResearchResearch SynthesisProduct DevelopmentStakeholder CollaborationInsight Storytelling

Questions & Answers

Common questions about this position

What is the pay range for the Senior UX Researcher position?

The pay range is $95,000.00 - $171,000.00. Pay is based on several factors including labor markets, education, work experience, and certifications.

What benefits does Target offer for this role?

Target offers comprehensive health benefits including medical, vision, dental, life insurance, 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.

Is this a remote position or does it require office work?

This is a hybrid position, as indicated by the job title.

What research skills are required for this Senior UX Researcher role?

The role requires skills in planning, executing, and synthesizing qualitative and quantitative research projects including in-person moderated testing, remote moderated and unmoderated testing, surveys, heuristic reviews, benchmark studies, concept testing, online and in-store intercepts, and ethnographies.

What is the team structure and culture like for this position at Target?

You will partner with cross-functional teams including product managers, UX product designers, engineers, data scientists, content designers, accessibility consultants, and site merchandisers as part of the UX Product Research team, which focuses on building empathy for Target Guests and Team Members.

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters

2005Year Founded

N/ACompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.

Rising labor costs due to new minimum wage laws could impact profit margins.

Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.

The Target Circle loyalty program enhances customer engagement and shopping experience.

Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.

Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.

Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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