Copywriter
Phantom- Full Time
- Mid-level (3 to 4 years)
Candidates must have proven experience as a copywriter, preferably in a digital marketing agency or in-house marketing team. Exceptional writing skills with a keen eye for detail and grammar are essential, along with a strong understanding of digital marketing principles and techniques. The ability to work under tight deadlines and manage multiple projects simultaneously is required. Excellent communication and collaboration skills are necessary, and a Bachelor's degree in Marketing, Communications, English, or a related field would be advantageous. A background in Health and Fitness would also be a plus.
The Senior Strategic Copywriter will develop highly effective, original, and targeted copy for performance marketing creatives. They will actively participate in creative producers’ team brainstorms to contribute innovative ideas and concepts and enhance existing copy. The role involves creating compelling communications tailored specifically for blogger briefs to ensure alignment with performance marketing standards. Additionally, the copywriter will conduct thorough research and analysis to understand target audience demographics, preferences, and behaviors. Collaboration with the SMM, ASO, and CRM teams is required to ensure cohesive messaging and alignment across all channels, while staying up-to-date with industry trends and best practices in copywriting and digital marketing.
Improves patient adherence to treatment plans
Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.