Senior Staff Product Marketing Manager at PlayStation Global

San Mateo, California, United States

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

Bachelor’s degree in marketing or a related field, or equivalent experience
MBA is a plus

Responsibilities

Partner with management to drive the initial wallet cash launch and subsequent evolution of PEG (Player Engagement & Growth) migration incentive features
Finalize all elements of the migration strategy for FY25 and create the FY26 migration strategy
Drive all elements of migration incremental programs GTM (Go-to-Market) with cross-functional teams, including readiness, launch, and ongoing evaluation and insights
Partner closely with the VP of GMOM (Global Marketing Operations Management) and your manager to be a thought leader in discussions with DSAE (Digital, Social, and Analytics Engineering) regarding engagement insights and potential incremental programs
Once aligned, drive all elements of the program via campaigns to maximize retention through engagement, including readiness, launch, and ongoing evaluation and insights
Act as the lead for product marketing in ongoing initiatives of experimentation and core UX (User Experience) to maximize the player experience across all devices
Partner with PEG to influence and support new social feature strategy and releases that align with platform engagement goals

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-MarketPlayer EngagementMigration StrategyAnalyticsData ScienceCross-Functional CollaborationGTMCampaign ManagementRetentionStrategic Insights

Questions & Answers

Common questions about this position

What is the salary for the Senior Staff Product Marketing Manager role?

This information is not specified in the job description.

Is this position remote or office-based?

The role is based in San Mateo, CA with a collaborative setup that includes remote work options.

What skills and qualifications are required for this role?

A Bachelor’s degree in marketing or a related field (or equivalent experience) is required, with an MBA being a plus. The role demands strong cross-functional collaboration, strategic thinking for go-to-market plans, and deep customer insights.

What is the company culture like at PlayStation?

PlayStation is recognized as the Best Place to Work, striving to create an inclusive environment that empowers employees, embraces diversity, and welcomes those passionate about innovation, technology, and play.

What makes a strong candidate for this position?

Candidates with a Bachelor’s degree in marketing or equivalent experience, strategic expertise in product marketing, and the ability to collaborate cross-functionally on platform migration and engagement initiatives stand out.

PlayStation Global

Designs and markets gaming consoles and accessories

About PlayStation Global

Working at PlayStation offers the opportunity to be part of a leading company in the gaming industry, renowned for its cutting-edge technology like haptic feedback and 4K HDR visuals. Employees are immersed in a culture of innovation and excellence that pushes the boundaries of gaming and entertainment. Contributing to a globally recognized brand that consistently delivers high-quality, immersive gaming experiences, ensures a dynamic and fulfilling work environment.

Foster City, CaliforniaHeadquarters

1994Year Founded

M_AND_ACompany Stage

Consumer Software, Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings

Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching

Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events

Risks

Increased competition from cloud gaming services may impact PlayStation's market share.

Semiconductor shortages could affect PlayStation 5 sales and customer satisfaction.

Cybersecurity threats pose risks to PlayStation Network's stability and user trust.

Differentiation

PlayStation Network offers a comprehensive suite of gaming and media services.

The platform supports a wide range of PlayStation consoles and devices.

PlayStation's integration with PSVR enhances its virtual reality gaming experience.

Upsides

PlayStation's acquisition of Haven Studios could boost exclusive game offerings.

The rise of cross-platform play can increase user engagement on PlayStation Network.

Growing VR market aligns with PlayStation's investment in PSVR technology.

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