Senior Shopper Marketing Manager at Grata

New York, United States

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$110,000 – $130,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Food & Beverage, Consumer Packaged Goods, RetailIndustries

Requirements

Own shopper strategy and activation for top retail accounts, delivering seamless integration between physical stores and digital shelf (retailer.com)
Manage budgets across shopper and retailer.com investments, ensuring efficiency and alignment to brand and customer goals
Support annual joint business plans in partnership with sales and marketing teams in alignment with key priorities, budgets, and performance metrics
Oversee retailer.com presence, ensuring brand consistency and excellence in PDP content, search optimization, and conversion-driving tactics
Collaborate with media and agency partners to plan and measure paid retail media programs (e.g., Walmart Connect, Roundel, Amazon Ads)
Analyze performance of retail and digital activations, translating data into insights to optimize ROI and inform future planning

Responsibilities

Lead omnichannel shopper marketing initiatives across key retail partners — both in-store and online
Drive retailer-specific marketing strategies, campaigns, and activations that convert shoppers along the path to purchase, with a special focus on retailer.com platforms (e.g., Amazon, Walmart.com, Target.com, Instacart)
Work cross-functionally with marketing, sales, and eCommerce teams to build best-in-class, integrated retail programs that drive new-to-brand conversion and loyalty

Skills

Key technologies and capabilities for this role

Shopper MarketingOmnichannel MarketingRetail MediaAmazon AdsWalmart ConnectRoundelPDP OptimizationSearch OptimizationData AnalysisROI OptimizationJoint Business PlanningBudget Management

Questions & Answers

Common questions about this position

What is the salary range for the Senior Shopper Marketing Manager role?

The base salary ranges from $110,000 to $130,000 based on experience.

Is this a remote or hybrid position?

This is a hybrid position, not fully remote.

What key skills are required for this role?

Key skills include owning shopper strategy and activation for retail accounts, managing budgets, supporting joint business plans, overseeing retailer.com presence, collaborating with media partners, and analyzing performance data for ROI optimization.

What benefits are offered for this position?

Benefits include a health care plan (medical, dental & vision), monthly wellness stipend, paid time off (vacation, sick & public holidays), and lots of olive oil.

What makes a strong candidate for this Senior Shopper Marketing Manager role?

A strong candidate is strategic and results-oriented, with experience leading omnichannel shopper marketing, driving retailer-specific strategies, working cross-functionally, and analyzing data to optimize ROI.

Grata

Deal sourcing platform for investment professionals

About Grata

Grata focuses on deal sourcing for businesses, particularly in the private market and mid-market companies. It provides a search platform and API that help management consulting firms, private equity firms, and investment professionals efficiently find and evaluate potential deals. Grata stands out from competitors with its extensive database and advanced search tools, which lead to quicker and more accurate deal identification. The company's goal is to enhance its clients' deal sourcing capabilities while fostering a diverse and inclusive workplace culture.

New York City, New YorkHeadquarters

2016Year Founded

$33.6MTotal Funding

SERIES_ACompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Unlimited Paid Time Off

Flexible Work Hours

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

12 weeks of parental leave

Company-sponsored lunch

Risks

Emerging B2B search platforms with AI analytics threaten Grata's market share.

Economic downturns may reduce demand for Grata's services, impacting revenue.

Data privacy regulations could impose additional compliance costs on Grata.

Differentiation

Grata specializes in AI-driven deal sourcing for private equity and investment professionals.

The platform offers thematic capability-based segmentation for targeted investment opportunities.

Grata's API-driven search platform enhances efficiency in identifying mid-market companies.

Upsides

Growing interest in mid-market companies boosts Grata's target market potential.

Increased demand for AI-driven deal sourcing tools aligns with Grata's offerings.

Expansion of CRM integrations enhances Grata's Monoceros update for better client management.

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