Sr. Salesforce Project Manager
NeuraFlashSalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, Education, TechnologyIndustries
Requirements
- 12+ years of experience in product management/related or CRM product ownership, with 8+ years of direct responsibility for Salesforce platform strategy and delivery
- Advanced proficiency in Salesforce ecosystem: Sales Cloud, Service Cloud, Data Cloud, and Experience Cloud (Marketing Cloud a plus)
- Proven experience operating within Scaled Agile (SAFe) or enterprise Agile delivery frameworks, including backlog grooming, PI planning, sprint prioritization, and feature-level roadmap ownership
Responsibilities
- Deliver with excellence on the global CRM product strategy aligned with 2U’s mission to transform digital education through personalized, scalable engagement
- Define and manage the Salesforce roadmap across Sales Cloud, Service Cloud, Data Cloud, and related AI capabilities (Einstein GPT, Agentforce)
- Lead discovery and research to uncover user needs, system gaps, and value opportunities across student recruitment, enrollment, and success journeys
- Partner with Salesforce and implementation vendors to optimize consumption of platform roadmaps and innovation cycles
- Own and prioritize the Salesforce product backlog, translating strategic objectives into detailed epics, user stories, and success criteria
- Lead sprint planning, backlog grooming, and PI (Program Increment) readiness to ensure delivery of scalable, high-quality solutions
- Track and report key product success metrics such as user adoption, process automation rate, and time-to-value improvements
- Manage proof-of-concept initiatives with engineering and AI partners to accelerate solution design and innovation
- Build deep relationships with internal stakeholders across Sales, Marketing, Enrollment, and Student Success organizations
- Govern product councils, user forums, and steering groups to align priorities and identify high-value opportunities
- Communicate product strategies, roadmaps, and results with clarity, confidence, and business relevance to senior leadership
- Ensure CRM initiatives comply with data privacy, security, and educational regulatory standards
- Provide leadership and mentorship to product owners and/or associate product managers
- Foster a collaborative culture across CRM engineering, data, AI, and marketing technology teams
- Partner with change management and enablement functions to ensure smooth user adoption and training
Skills
Salesforce
Sales Cloud
Service Cloud
Data Cloud
Experience Cloud
Einstein GPT
Agentforce
Product Roadmap
CRM
Product Strategy
2U
Provides online education solutions for universities
About 2U
2U provides online education solutions for universities, partnering with them to deliver high-quality digital programs. Their services include course design, marketing, and student support, all enhanced by technology and data analytics. This approach creates an engaging online learning environment that aims to ensure equal opportunities for all students. Unlike traditional learning management systems, 2U focuses on long-term partnerships and revenue-sharing agreements, aligning their success with that of the universities they serve. Their goal is to improve student outcomes and expand access to education globally.
Crystal City, VirginiaHeadquarters
2008Year Founded
$93.3MTotal Funding
IPOCompany Stage
EducationIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Holidays
Employee Stock Purchase Plan
Parental Leave
Volunteer Days
Risks
Interim CEO appointment suggests potential instability in leadership.
Multiple class action lawsuits pose significant legal and financial risks.
Chapter 11 bankruptcy filing indicates ongoing financial distress.
Differentiation
2U partners with prestigious universities to offer high-quality online degree programs.
The company combines technology, human support, and data analytics for effective online learning.
2U's No Back Row approach ensures equal opportunity for all students.
Upsides
Growing demand for online education boosts 2U's market potential.
Partnerships with international universities expand 2U's global reach.
Increased focus on data analytics improves student retention and success.
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