Senior Sales Manager at Samba TV

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Media, TechnologyIndustries

Requirements

Bachelor's degree (or equivalent experience)
Demonstrated ability to perform against quota and excel in a highly competitive market
Proven sales success with a minimum of 5+ years total experience in programmatic advertising, data, digital media, mobile or internet technology sales (experience planning or selling TV a plus)
Deep knowledge and demonstrable track record of navigating programmatic data landscape and scaling revenue in this space
Demonstrated strategic, consultative and analytical sales approach with focus on building partnerships with clients
Customer-focused leadership with excellent communication, networking and negotiation skills
Willingness to travel to outside markets
Knowledge of the TV/online/mobile advertising industry and data a plus
Willingness to entertain clients during evenings and occasionally weekends
Strong references with partners, customers and colleagues
Existing, current relationships with media buying decision makers favored
Self-motivated and professionally mature, with exceptional communication skills and a strong understanding of digital and programmatic advertising
Thrives in a fast-paced, dynamic environment and is excited by growth opportunities

Responsibilities

Sell Samba TV’s suite of Programmatic Media and Measurement Solutions to Fortune 100 brand advertisers and agencies
Sell Samba TV’s suite of products including programmatic audience activation, measurement and 1P data licensing products
Prospect, qualify, close and scale revenue-generating relationships with advertisers and agencies within a territory or vertical
Persuasively communicate Samba TV’s offerings and unique value-proposition to advertisers and agencies via email, phone and in-person presentations and discussion
Collaborate with Programmatic Consultants to deliver proposals that exceed advertisers and agency marketing objectives and expectations
Develop and maintain relationships at all personnel levels within agencies and brands, demonstrating a thorough understanding of the account’s organization, needs and revenue potential
Meet or exceed quarterly sales quotas against the territory and account list
Work with cross-functional teams internally to ensure campaign success and growth of partnerships
Help develop local marketing initiatives and participate in industry events, ultimately becoming a regional knowledge leader on cross-platform ad synchronization and retargeting
Manage the full client relationship, from senior marketing decision-makers to agency partners
Shape both our product roadmap and sales and marketing strategy

Skills

Key technologies and capabilities for this role

Programmatic AdvertisingDigital AdvertisingSalesAccount ManagementProspectingClient Relationship ManagementPresentationsRevenue GenerationAudience ActivationMeasurement SolutionsData Licensing

Questions & Answers

Common questions about this position

What experience is required for the Senior Sales Manager role?

Candidates need a minimum of 5+ years total experience in programmatic advertising, data, digital media, mobile or internet technology sales, with a demonstrated ability to perform against quota in a highly competitive market. Experience planning or selling TV is a plus. A Bachelor's degree or equivalent experience is required.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the work environment look like at Samba TV?

The role is in a fast-paced, dynamic environment where you thrive on growth opportunities, collaborate with cross-functional teams, and shape product roadmap and sales strategy for real organizational impact.

What makes a strong candidate for this Senior Sales Manager position?

A strong candidate is self-motivated, professionally mature, with exceptional communication skills, deep knowledge of programmatic advertising and data, and a proven track record of meeting sales quotas while building relationships with Fortune 100 brands and agencies.

Samba TV

Audience measurement and analytics for smart TVs

About Samba TV

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$44.4MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Risks

Increasing competition from Roku and Amazon challenges Samba TV's market share.

Privacy-focused regulations may increase compliance costs for Samba TV.

Shift towards ad-free streaming services could reduce demand for advertising insights.

Differentiation

Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.

Proprietary multi-source panel is 100 times larger than traditional measurement systems.

Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

Upsides

Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.

Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.

Partnerships with digital audio platforms expand audience insights across media channels.

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