Senior Programmatic Media Planning Manager at Hewlett Packard Enterprise

Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Marketing, AdvertisingIndustries

Requirements

Deep expertise in programmatic ecosystems, cross-channel planning, and performance measurement
Hands-on strategist able to bridge creativity with analytics to drive global impact
Experience with programmatic Display, YouTube, CTV, DOOH, and emerging media channels
Familiarity with platforms like Adobe Ad Cloud, DV360, The Trade Desk, MiQ
Ability to collaborate with SEO, SEM, Data Analytics, Brand, and Agency partners
US-based for teleworking role

Responsibilities

Lead global media planning across programmatic Display, YouTube, CTV, and DOOH channels to support Always-On, Integrated Campaigns, and brand initiatives
Translate business goals, audience insights, and product priorities into actionable media strategies and full-funnel activation plans
Define channel mix, investment allocation, and audience segmentation across awareness, consideration, and demand stages
Collaborate with regional teams to ensure localization, consistency, and scalability across markets
Oversee end-to-end campaign execution in partnership with agency and platform teams
Drive audience and creative testing, optimization frameworks, and innovation pilots across channels
Leverage AI-driven automation, Smart Bidding, and contextual targeting to improve ROI and engagement
Monitor pacing, quality, and brand safety metrics; ensure flawless execution across all media buys
Partner with SEO, SEM, and Paid Social leads to deliver an integrated, full-funnel media strategy
Align YouTube and Display activations with Search and Content initiatives
Support omnichannel attribution modeling and unified measurement with analytics teams
Define channel-specific KPIs, measurement frameworks, and reporting cadence
Analyze campaign data to extract actionable insights, optimization recommendations, and test learnings
Contribute to global performance dashboards and media testing repositories
Identify emerging opportunities in CTV, DOOH, and AI-driven targeting
Partner with media vendors and technology partners to evaluate new formats, creative approaches, and measurement tools
Champion experimentation and bring forward ideas to enhance audience engagement and business outcomes
Mentor junior team members and contribute to developing media planning excellence
Present quarterly media performance, learnings, and innovation updates to marketing leadership

Skills

Key technologies and capabilities for this role

Programmatic MediaMedia PlanningDisplay AdvertisingYouTubeConnected TVCTVDigital Out-of-HomeDOOHSEOSEMData AnalyticsAudience SegmentationFull-Funnel MarketingPerformance Measurement

Questions & Answers

Common questions about this position

Is this role remote or does it require office work?

This role is designated as ‘Remote/Teleworker’, meaning you will primarily work from home. It is a US-based teleworking position.

What expertise is required for this Senior Programmatic Media Planning Manager role?

The role requires deep expertise in programmatic ecosystems, cross-channel planning, performance measurement, and hands-on strategy in programmatic Display, YouTube, CTV, and DOOH. Experience with platforms like Adobe Ad Cloud, DV360, The Trade Desk, and MiQ is essential, along with skills in AI-driven automation, Smart Bidding, and contextual targeting.

What is the company culture like at Hewlett Packard Enterprise?

HPE's culture thrives on finding new and better ways to accelerate what’s next, values varied backgrounds, offers flexibility to manage work and personal needs, embraces bold moves together, and supports career growth.

What does a strong candidate for this role look like?

A strong candidate is a hands-on strategist with deep programmatic expertise who can bridge creativity and analytics, lead global media planning, collaborate with SEO, SEM, analytics, brand, and agency teams, and drive full-funnel strategies for awareness, engagement, and pipeline growth.

What is the salary or compensation for this position?

This information is not specified in the job description.

Hewlett Packard Enterprise

Provides enterprise IT solutions and services

About Hewlett Packard Enterprise

Hewlett Packard Enterprise provides enterprise IT solutions with a focus on cloud services, artificial intelligence, and edge computing. Their products include HPE Ezmeral for managing containers, HPE GreenLake for cloud services, and HPE Aruba for networking. These solutions help businesses improve their performance and adapt to digital changes. HPE's business model includes selling hardware, software, and services, as well as offering subscription-based services and long-term contracts. What sets HPE apart from competitors is its commitment to open-source projects and its active developer community, which supports collaboration and innovation. The company's goal is to empower organizations to transform digitally and optimize their operations.

Houston, TexasHeadquarters

1939Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Integration challenges with Juniper Networks may delay AI-driven networking benefits.

Competition from startups like Flywheel could impact HPE's AI and cloud services.

HPE's acquisition strategy may strain resources and distract from core operations.

Differentiation

HPE's GreenLake offers a unique hybrid cloud platform for diverse IT environments.

HPE Ezmeral provides advanced container management, enhancing enterprise AI and analytics capabilities.

HPE's Aruba solutions integrate cloud security and networking for seamless, secure connectivity.

Upsides

HPE's acquisition of Juniper Networks boosts AI-driven innovation in networking.

OpsRamp acquisition enhances HPE's IT management with AI-based automation capabilities.

Axis Security integration strengthens HPE's cloud security offerings with SASE solutions.

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