Senior Professional, Brand Comms, GC - Basketball at Nike

Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Basketball, MarketingIndustries

Requirements

Bachelor’s degree in Communications, Journalism, Business, Marketing, Advertising, or related field; advanced degree preferred
Minimum 8 years in brand communications, media relations, ideally within a global or consumer brand in sport industry
Proven ability to communicate plans and build influence across a complex matrix on a corporate, regional and functional basis
Exceptional relationship-building skills and comfort with ambiguity
Proven cultural acuity and ability to work across large, diverse team at Global and Geo level
A team-oriented mindset for action and impact
Exceptional English communication skills (both written and verbal)
Strategic communications professional with strong passion and deep knowledge of sports, particularly the basketball industry
Thrives in a fast-paced environment, embraces change, and possesses a sophisticated understanding of China’s complex media landscape
Excels at shaping powerful brand, product and athlete narratives that spark meaningful conversations and deepen Nike’s connection with culture and community

Responsibilities

Partner with Brand Communications teams to develop and execute integrated, audience-first communication strategies
Establish relationships and strengthen authentic connections including media, thought leaders to build Nike’s influence and shift perception
Push boundary for breakthrough storytelling to humanize our brand, drive impact, and build strong local resonates through new channels, content creations and partnership
Work across Greater China and globe to drive energy and Nike’s narrative focus on our brands with creativity and distinction, anchored on sport and athletes
Closely work with core function and teams across enterprise to integrate our offense and to support or drive impactful storytelling opportunities
Contribute to Geo media events when necessary, as well as support media training, and staff Nike spokespeople (executives, designers, athletes, catalysts, collaborators, and etc.) where relevant
Develop long-term communications strategy and engage with media, influencers, and content creators to build Nike brand narratives centered around sport and basketball
Ensure consistent messaging aligned with Nike’s brand values and business objectives in partnership with Nike’s consumer X FOP, marketing, sports marketing teams and key stakeholders

Skills

Key technologies and capabilities for this role

Brand CommunicationsMedia RelationsCommunications StrategyInfluencer EngagementContent CreationSports MarketingRelationship BuildingEnglish CommunicationCultural AcuityBasketball Industry

Questions & Answers

Common questions about this position

What experience is required for this Senior Professional, Brand Comms role?

A minimum of 8 years in brand communications or media relations is required, ideally within a global or consumer brand in the sport industry. A Bachelor’s degree in Communications, Journalism, Business, Marketing, Advertising, or related field is needed, with an advanced degree preferred.

What skills are essential for success in this position?

The role demands exceptional relationship-building skills, proven cultural acuity, a team-oriented mindset, exceptional English communication skills (written and verbal), and the ability to communicate plans and build influence across complex matrices.

Who will I be working with in this role?

You'll work closely with communications peers at Global and Geo levels across brand, corporate, business, and employee communications, as well as Nike’s consumer X FOP, marketing, sports marketing teams, and key stakeholders. The role reports to the Sr. Manager of Brand Communications, GC, and is part of the brand comms team.

What is the work arrangement or location for this job?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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