Senior Product Specialist - Robotic Surgical Technologies, Urology and Gynecology at Medtronic

Sao Paulo, Sao Paulo, Brazil

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, Healthcare, Surgical TechnologiesIndustries

Requirements

Bachelor’s degree
Minimum 5 years of experience in marketing, communications, or related positions
Experience in healthcare industry management, medical devices
Experience managing specialties/procedures
Project and program management skills with cross-functional teams
Valid driver’s license (category B)
Availability to travel >60% of the time
Advanced English
Experience in capital equipment management and Spanish as language are nice to have

Responsibilities

Develop and review short- and long-term marketing plans, goals, and objectives for specific products or product lines, aligned with regional and global development expectations
Create market development strategies in focus specialties, with clear assessment of barriers, creation of value propositions, and support for the Surgical business lines to achieve objectives in the focus specialties
Conduct competitor product analyses and market research on consumer behavior and professional audiences
Determine the profitability and feasibility of new products or product enhancements
Develop marketing strategies and tactics to ensure effective product positioning in relation to market opportunities throughout the product lifecycle
Collaborate with other departments and functions to finalize product specifications, as well as to develop and implement strategic and tactical planning for the Business Unit in partnership with the product line’s commercial team
Demonstrate clear understanding of the capital equipment sales cycle to support commercial teams in ensuring execution and implementation of the robotic surgery opportunity funnel
Create advertising strategies to showcase the brand’s core value
Act as a technical consultant, demonstrating products and solving product-related problems

Skills

Robotic Surgery

Urology

Gynecology

Marketing Strategy

Market Research

Competitor Analysis

Product Positioning

Market Development

Value Proposition

Teamwork

Strategic Planning

Medtronic

Develops and manufactures medical devices and therapies

About Medtronic

Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals, clinics, and healthcare professionals around the world. Medtronic stands out from competitors by investing significantly in research and development to create new products and offering additional services like training and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through its comprehensive range of medical solutions.

Fridley, MinnesotaHeadquarters

1949Year Founded

$3.2MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Employee Assistance Program

Wellness Program

Risks

Emerging competitors like Fire1 threaten Medtronic's heart failure management market share.

Spine biologics market growth may attract new entrants, increasing competition for Medtronic.

Recent IPOs in medtech indicate rising competition, challenging Medtronic's market position.

Differentiation

Medtronic's diverse product range spans cardiovascular, diabetes, neurological, and surgical technologies.

The company invests heavily in R&D to drive innovation in medical devices.

Medtronic offers comprehensive services, including training and technical support, enhancing product value.

Upsides

Exclusive deal with Kuros enhances Medtronic's orthopedic portfolio and market share.

Growing spine biologics market offers expansion opportunities in spinal fusion and regenerative medicine.

Balloon catheters market growth aligns with Medtronic's recent product launches, boosting cardiovascular presence.

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