Senior Product Marketing Manager, Work Profiles & Business User Authentication at ID.me

Mountain View, California, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Cybersecurity, Government, HealthcareIndustries

Requirements

Experience in product marketing, particularly for enterprise authentication or identity solutions
Ability to define and drive go-to-market strategy, positioning, and sales enablement
Strong cross-functional collaboration skills with teams including Product, Brand and Demand Gen Marketing, Sales, Growth, Customer Success, Legal, and Engineering
Understanding of business user authentication for loyalty/community programs and business transactions (e.g., verifying eligibility for discounts, medical providers for clinical trials, credentialed employees for insurance claims)
Knowledge of regulatory compliance, fraud prevention, and digital identity markets

Responsibilities

Define the product marketing strategy for ID.me’s Business User Authentication products, aligning to enterprise segments and regulatory-driven industries
Develop positioning and messaging for Business User Authentication (BUA) products to communicate value to business customers
Own go-to-market strategy, ensuring customers understand how ID.me validates legitimate organizations, links verified employees to employers, and prevents fraud
Partner cross-functionally with Product, Brand and Demand Gen Marketing, Sales, Growth, Customer Success, Legal, and Engineering to launch new capabilities and enable go-to-market teams
Refine market narrative as digital identity evolves, building belief in ID.me’s mission and products

Skills

Key technologies and capabilities for this role

Product MarketingMarketing StrategyIdentity VerificationAuthenticationB2B MarketingGo-to-MarketContent MarketingDemand GenerationCustomer SegmentationFederal Compliance

Questions & Answers

Common questions about this position

Is this role remote or in-office?

The position is full-time in-office in Mountain View, CA.

What is the salary range for this position?

This information is not specified in the job description.

What are the key responsibilities of this role?

The role involves defining and driving how enterprise authentication products deliver value to business customers, focusing on a two-sided product set for proving eligibility in loyalty programs and authorizing business transactions.

What is the company culture like at ID.me?

ID.me emphasizes building belief in its mission, trust in its products, and momentum for growth, with marketing at the center of connecting with members and customers to create a new category in digital identity.

What makes a strong candidate for this Senior Product Marketing Manager role?

Strong candidates will have expertise in product marketing for enterprise authentication products, with the ability to articulate value for business customers in two-sided markets like eligibility verification and transaction authorization.

ID.me

Digital identity verification for secure access

About ID.me

ID.me provides a platform for digital identity verification, allowing individuals to prove and share their identity online. Users create a verified digital identity that can be used to access various services and discounts from partner companies. This process helps businesses ensure that only eligible individuals receive specific offers, which reduces fraud and enhances security. ID.me primarily serves military personnel, first responders, students, teachers, nurses, medical professionals, and government employees, making it particularly valuable in sectors like e-commerce, healthcare, government services, and education. Unlike its competitors, ID.me focuses on building trust between businesses and customers by offering a streamlined verification process that complies with regulatory requirements. The company's goal is to simplify identity verification while providing secure access to services and discounts.

McLean, VirginiaHeadquarters

2010Year Founded

$279.5MTotal Funding

SERIES_DCompany Stage

Government & Public Sector, Cybersecurity, HealthcareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

401(k) Company Match

401(k) Retirement Plan

Parental Leave

Employee Assistance Program

Pet Insurance

Travel Assistance Program

Wellbeing and Childcare Discounts

Referral Bonus

Learning and Development Benefit

Risks

Increased competition from new digital identity startups threatens ID.me's market share.

Privacy concerns and regulatory scrutiny could impact ID.me's data handling practices.

Technical challenges in scaling video chat services may lead to customer dissatisfaction.

Differentiation

ID.me is the only provider offering video chat for identity verification.

The company serves diverse sectors, including government, retail, and healthcare.

ID.me's platform is NIST 800-63-3 IAL2/AAL2 conformant, ensuring high security standards.

Upsides

ID.me's valuation increased to $1.8 billion, showing strong investor confidence.

Partnerships with government agencies enhance ID.me's credibility and market reach.

The growing demand for digital identity verification boosts ID.me's market potential.

Land your dream remote job 3x faster with AI

Try Jobo Free