Senior Product Marketing Manager US at Insider

United States

Insider Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Marketing Technology, TechnologyIndustries

Requirements

  • Thrives in a fast-paced, high-growth environment
  • Operates with exceptional levels of autonomy
  • Effortlessly builds relationships
  • Navigates culturally diverse global organizations with ease and confidence

Responsibilities

  • Develop and execute integrated, multi-channel GTM strategies and campaigns for new and existing products, leveraging digital marketing technologies across channels such as email, mobile, social media, paid digital, SEO, and content marketing
  • Create compelling product narratives and clear value propositions that differentiate the platform in the market, ensuring consistency across all customer touchpoints
  • Conduct ongoing market research and competitive analysis

Skills

Product Marketing
B2B SaaS
Customer Experience
Marketing Automation
AI Platforms
Cross-Channel Marketing
Campaign Management
Personalization
Customer Data Platforms

Insider

Growth management platform for digital marketers

About Insider

Insider has created a Growth Management Platform (GMP) tailored for digital marketers, enabling businesses to effectively manage and enhance their growth throughout the sales funnel. The platform utilizes artificial intelligence to provide personalized customer experiences, which helps in increasing engagement and boosting sales. Insider serves a wide array of clients, including notable Fortune 500 companies like UNIQLO and Singapore Airlines, and operates globally in major cities such as London, Paris, and Tokyo. The company follows a software as a service (SaaS) model, offering its platform on a subscription basis, which allows for scalability and a consistent revenue stream. Insider differentiates itself from competitors through its focus on AI-driven personalization and its established reputation among high-profile clients. The company's goal is to continuously improve its platform and maintain high customer satisfaction to retain existing clients and attract new ones.

Istanbul, TürkiyeHeadquarters
2012Year Founded
$751MTotal Funding
SERIES_ECompany Stage
Enterprise Software, AI & Machine LearningIndustries
1,001-5,000Employees

Benefits

Professional Development Budget

Risks

Rapid expansion may strain resources and affect service quality.
Integration challenges from mergers and acquisitions could impact performance.
Reliance on AI exposes Insider to data privacy regulation risks.

Differentiation

Insider offers a unified Growth Management Platform for digital marketers.
The platform uses AI to deliver personalized customer experiences across multiple channels.
Insider's SaaS model ensures scalability and steady revenue through subscription fees.

Upsides

Insider raised $500M in 2024 to boost AI strategy and global expansion.
The company is expanding in Latin America, creating 160 jobs by 2027.
Insider's platform is used by Fortune 500 companies, enhancing its market credibility.

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