Senior Product Marketing Manager US at Insider

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Marketing Technology, TechnologyIndustries

Requirements

Thrives in a fast-paced, high-growth environment
Operates with exceptional levels of autonomy
Effortlessly builds relationships
Navigates culturally diverse global organizations with ease and confidence

Responsibilities

Develop and execute integrated, multi-channel GTM strategies and campaigns for new and existing products, leveraging digital marketing technologies across channels such as email, mobile, social media, paid digital, SEO, and content marketing
Create compelling product narratives and clear value propositions that differentiate the platform in the market, ensuring consistency across all customer touchpoints
Conduct ongoing market research and competitive analysis

Skills

Key technologies and capabilities for this role

Product MarketingB2B SaaSCustomer ExperienceMarketing AutomationAI PlatformsCross-Channel MarketingCampaign ManagementPersonalizationCustomer Data Platforms

Questions & Answers

Common questions about this position

What is the employment type for this Senior Product Marketing Manager role?

The position is full-time.

Is this Senior Product Marketing Manager role remote or office-based?

This information is not specified in the job description.

What skills are needed for the Senior Product Marketing Manager position?

The role requires skills in developing messaging and positioning.

What is the company culture like at Insider?

Insider has an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact, while building a socially progressive technology community through initiatives like SheCodes and SheLeads.

What makes a strong candidate for this Senior Product Marketing Manager role at Insider?

A strong candidate would align with Insider's mission-driven culture, bringing passion to a fast-moving team focused on AI-native customer experience platforms and social impact.

Insider

Growth management platform for digital marketers

About Insider

Insider has created a Growth Management Platform (GMP) tailored for digital marketers, enabling businesses to effectively manage and enhance their growth throughout the sales funnel. The platform utilizes artificial intelligence to provide personalized customer experiences, which helps in increasing engagement and boosting sales. Insider serves a wide array of clients, including notable Fortune 500 companies like UNIQLO and Singapore Airlines, and operates globally in major cities such as London, Paris, and Tokyo. The company follows a software as a service (SaaS) model, offering its platform on a subscription basis, which allows for scalability and a consistent revenue stream. Insider differentiates itself from competitors through its focus on AI-driven personalization and its established reputation among high-profile clients. The company's goal is to continuously improve its platform and maintain high customer satisfaction to retain existing clients and attract new ones.

Istanbul, TürkiyeHeadquarters

2012Year Founded

$751MTotal Funding

SERIES_ECompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Professional Development Budget

Risks

Rapid expansion may strain resources and affect service quality.

Integration challenges from mergers and acquisitions could impact performance.

Reliance on AI exposes Insider to data privacy regulation risks.

Differentiation

Insider offers a unified Growth Management Platform for digital marketers.

The platform uses AI to deliver personalized customer experiences across multiple channels.

Insider's SaaS model ensures scalability and steady revenue through subscription fees.

Upsides

Insider raised $500M in 2024 to boost AI strategy and global expansion.

The company is expanding in Latin America, creating 160 jobs by 2027.

Insider's platform is used by Fortune 500 companies, enhancing its market credibility.

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