Senior Product Marketing Manager - Platform at Snowflake

Menlo Park, California, United States

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$155,000 – $216,300Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Data, AI, TechnologyIndustries

Requirements

6+ years of proven product marketing experience ideally related to data management or analytics. Experience with databases preferred
Cross-functional team management and organizational skills, influence without authority, including senior management
Excellent communication skills, and can engage internal leaders/teams across functions and external stakeholders
Strong written communication skills and ability to synthesize complex information into clear and concise presentations and plans
Demonstrated track record of building and executing successful go-to-market programs and campaigns
Analytical mindset, interpreting and summarizing data with actionable insights
Technical- and business-benefit understanding of prevailing and emerging data technologies, on-premises and in the cloud
BS/BA, MBA preferred
Willingness to travel up to 25% of time

Responsibilities

Build and execute a go-to-market strategy and innovative programs that position Snowflake as the leading data and AI platform
Create crisp and compelling messaging, content assets, sales enablement, and more to be used by Snowflake marketing and sales teams, as well as partner teams
Collaborate cross-functionally with demand generation, content marketing, sales, product management, and other teams to build alignment around go-to-market plans
Partner with the Community team to help drive hands-on usage
Execute and be accountable for the success of go-to-market campaigns
Communicate customer requirements and provide input to product management on product enhancements and future product direction
Develop market/competitive intelligence, acting as our thought leader and expert

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyMessagingSales EnablementContent AssetsDemand GenerationContent MarketingCompetitive IntelligenceData ManagementAnalyticsDatabasesCross-functional Collaboration

Questions & Answers

Common questions about this position

What is the salary range for the Senior Product Marketing Manager role?

The salary range is $155K - $216.3K.

Is this a remote role, or are there office requirements?

This is a hybrid role requiring 3 days per week in Snowflake’s Menlo Park, CA, Dublin, CA or Bellevue, WA office.

What experience and skills are required for this position?

Candidates need 6+ years of proven product marketing experience ideally related to data management or analytics, with databases preferred, cross-functional team management skills, excellent communication skills, strong written communication, and a track record of successful go-to-market programs.

What is the work environment like at Snowflake?

Snowflake is a fast-growing company shaking up the data and AI world, with collaborative cross-functional teams across sales, product, marketing, and more, emphasizing innovation and scaling to accelerate growth.

What makes a strong candidate for this Senior Product Marketing Manager role?

A strong candidate will have 6+ years of product marketing experience in data management or analytics, proven go-to-market success, cross-functional collaboration skills, excellent communication, an analytical mindset, and technical understanding of data technologies.

Snowflake

Data management and analytics platform

About Snowflake

Snowflake provides a platform called the AI Data Cloud that helps organizations manage and analyze their data. This platform allows users to store and process large amounts of data efficiently, offering services like data warehousing, data lakes, data engineering, data science, and data sharing. Snowflake's system works by uniting data from different sources, enabling secure sharing and performing various types of analytics. What sets Snowflake apart from its competitors is its ability to operate seamlessly across multiple public clouds, allowing users to access their data from anywhere. The company's goal is to help businesses leverage their data for better decision-making by providing a flexible subscription-based service that scales according to their needs.

Bellevue, WashingtonHeadquarters

2012Year Founded

$1,341.3MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise Software, AI & Machine LearningIndustries

5,001-10,000Employees

Benefits

We've got your back - We offer comprehensive health insurance plans, health savings accounts, robust retirement plans, and generous life and disability insurance.

A Balanced Lifestyle - All Snowflakes have access to our weekly online lunch and learns, virtual workout classes, and ergonomic work-from-home equipment. We offer on-demand mental health and wellness programs to support our employees and their families.

Your People Matter - Help offset the cost of growing your family with our fertility benefits and family planning resources. Count on our generous time-off and various leave plans for you to rest, refuel, and sustain a great work-life balance.

Global Snowflake Team - No matter where you are in the world, we will get you connected and supported with a work-from-home setup.

Treat Yourself - Personalize your Snowflake benefits by tapping into our employee discounts and pre-tax selections.

Invest In Your Future - Eligible employees enjoy new hire equity, Employee Stock Purchase Plan (ESPP), and a quarterly bonus or commission program.

Risks

Integration challenges from Datavolo acquisition may disrupt operations and customer service.

Increased competition from Mistral AI could challenge Snowflake's market position.

Convertible senior notes pricing may increase financial pressure if market conditions worsen.

Differentiation

Snowflake offers a unified platform for diverse data workloads, unlike traditional solutions.

The AI Data Cloud enables near-unlimited scale and performance for data mobilization.

Snowflake's seamless multi-cloud experience ensures efficient data operations across locations.

Upsides

Acquisition of Datavolo enhances Snowflake's open data integration capabilities.

Investment in Metaplane boosts AI-driven data quality solutions for Snowflake users.

Snowflake Ventures' investment in Hex expands accessibility of data tools to non-technical users.

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