[Remote] Senior Product Marketing Manager - Inky at Kraken

United States

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$110,000 – $176,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, FintechIndustries

Requirements

6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, futures, options)
Strong crypto expertise and passion, with a deep understanding of market trends, user behavior, and the evolving regulatory landscape
Familiarity with building and maintaining successful influencer programs within crypto
Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle
A data-driven marketer, leveraging insights to optimize campaigns and improve performance
Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market
Experience leading cross-functional teams and working within complex, fast-paced environments
Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels
Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting
Nice to haves: Prior experience driving 0-1 and 1-N product marketing strategies

Responsibilities

Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products
Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL)
Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention
Product Positioning & Messaging: Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences
Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives
Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements
Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives
Drive and execute the product marketing strategy for Kraken’s Inky trading app, inclusive of high-impact launches, campaigns and strategies that drive top-of-funnel awareness, adoption, usage and retention
Influence product development by leveraging customer insights, market data, and competitive analysis to shape Kraken’s consumer marketing strategies

Skills

Product Marketing

GTM Strategy

Campaign Execution

Customer Insights

Market Analysis

Competitive Analysis

Crypto

Blockchain

Trading App

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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