Senior Product Marketing Manager | HR products

United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Human Resources, Payroll, SaaS, Fintech, Global EmploymentIndustries

Requirements

Candidates should have 7+ years of proven experience in product marketing within the SaaS industry, with a strong preference for experience in payroll/HR tech. A solid understanding of domestic payroll processes and compliance requirements is beneficial. Exceptional skills in positioning, storytelling, and go-to-market execution are essential, along with experience working with Lifecycle marketing teams. A data-driven mindset, excellent communication, presentation, and project management skills are also required, as is experience collaborating with cross-functional teams.

Responsibilities

The Senior Product Marketing Manager will develop and execute go-to-market strategies for Deel HR products to meet revenue and growth targets, identifying market opportunities and customer segments to drive product adoption. They will craft compelling product positioning and messaging for HRIS, emphasizing its value in compliance, efficiency, and employee satisfaction, and collaborate with Product and Sales teams to align positioning with customer needs. This role involves partnering with Marketing and Growth teams to design and optimize multi-channel demand generation campaigns and creating enablement materials, including pitch decks and case studies, to equip sales teams. Additionally, the manager will conduct competitive analysis and customer research to inform product improvements and positioning, track market trends, and provide actionable insights to the Product team, while working closely with Product, Growth, Sales, and Customer Success teams to align strategies and advocate for customer needs.

Skills

Product Marketing

HR Products

SaaS

Global Payroll

Global HR

Go-to-Market Strategy

Content Creation

Campaign Management

Market Research

Competitive Analysis

Cross-functional Collaboration

Deel

HR platform for managing global workforces

About Deel

Deel provides a platform that helps businesses manage their international workforces more easily. It offers a range of services including payroll processing, compliance monitoring, and immigration support, all integrated into one system. This allows companies to handle various HR functions from a single platform, which is especially useful for those with employees in different countries. Deel stands out from its competitors by combining multiple HR services into one cohesive solution, making it simpler for businesses to operate globally. The goal of Deel is to streamline the management of global teams, ensuring that companies can focus on their core operations while staying compliant with local laws and regulations.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$660.4MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

5,001-10,000Employees

Benefits

Remote Work Options

Stock Options

Risks

Rapid expansion may lead to integration challenges and cultural misalignment.

Exclusion from Rippling's tender offer could affect Deel's talent acquisition.

Zellis' AI-powered platform may intensify competition in the UK and Ireland.

Differentiation

Deel integrates contracts, payments, and taxes into a single interface.

Deel offers comprehensive HR solutions for managing international workforces.

Deel's platform supports local payroll processing and compliance monitoring.

Upsides

Deel's acquisition of Assemble enhances its HR platform capabilities.

Partnership with dLocal expands Deel's reach to 15 new countries.

Deel's $650 million funding highlights strong market position and growth potential.

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