[Remote] Senior Product Marketing Manager - Fixed-term contract - Video Games at Keywords Studios

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Video Games, GamingIndustries

Requirements

Bachelor’s Degree or equivalent in business or related field
At least 10+ years of experience in mobile marketing, product marketing, or brand marketing
At least 5+ years of experience in the gaming industry (ideally in mobile gaming)
Experience working on world-class IPs such as Star Wars™, Game of Thrones®, Marvel®, Transformers®, Pokémon™ or Dragon Ball®
Analytical marketer who can translate data into actionable insights
Experience managing a cross-functional team in a large organization
Integrated Marketing experience including paid, owned, and organic channels
Strong project management skills

Responsibilities

Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services
Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies
Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle
Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team
Lead the cross-functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand)
Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency
Work with the Creative team on marketing asset development
Collaborate with Analytics to build accountability (targets, experiments)
Produce campaign post-mortems to highlight insights for Growth & Studio team
Partner with finance and operations on budget management for brand programs
Manage marketing campaign calendars, asset deliveries, and messaging for target audiences
Work in partnership with 1st Party and ASO to test and implement improvements across app stores

Skills

Key technologies and capabilities for this role

Product MarketingMarketing StrategyGo-to-Market PlansUser AcquisitionASOSocial MediaCommunity ManagementInfluencer MarketingPRLive Services Marketing

Questions & Answers

Common questions about this position

Is this a remote position?

Yes, the position is remote and open in multiple locations including the UK, with hours that partially shift to align with US business hours.

Is this a permanent role or a contract?

This is a fixed-term contract role with the possibility of renewal, not a permanent position.

What are the key responsibilities for this Senior Product Marketing Manager role?

Key responsibilities include defining marketing objectives and strategies, conducting market research, leading cross-functional teams and agencies, acting as the voice of the player, and managing budgets and campaigns for mobile games.

What is the company culture like at Keywords Studios?

Keywords Studios fosters a global, collaborative environment with over 12,000 professionals across 70+ studios in 26 countries, focused on supporting game developers through services like Player Engagement, with a mission to build engaging player communities.

What makes a strong candidate for this role?

A strong candidate will have experience in product marketing for mobile games, leading cross-functional teams including UA, ASO, and PR, conducting market research, and driving player engagement and retention strategies.

Keywords Studios

Comprehensive service provider for video games

About Keywords Studios

Keywords Studios provides a wide range of services for the video games industry, supporting the entire lifecycle of game development. Their offerings include game-ready art, marketing, game development, functional and localization testing, text and audio localization, casting, audio post-production, community management, player support, and content moderation. The company utilizes proprietary technology to enhance its end-to-end platform, allowing clients to effectively bring their game concepts to life. Unlike many competitors, Keywords Studios focuses on delivering customized solutions that cater to the specific needs and budgets of their clients. The goal of Keywords Studios is to assist game developers and publishers in creating engaging digital content that entertains, connects, and educates players.

London, United KingdomHeadquarters

1998Year Founded

$487.8MTotal Funding

IPOCompany Stage

Consumer Software, Entertainment, GamingIndustries

5,001-10,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Vacation

401(k) Company Match

401(k) Retirement Plan

Flexible Work Hours

Company Equity

Risks

Increased competition may impact Keywords Studios' market share in the gaming industry.

Integration of acquired companies could pose operational challenges and affect service quality.

Reliance on major clients like Microsoft may lead to revenue volatility.

Differentiation

Keywords Studios offers end-to-end services for the entire game development lifecycle.

The company has a global presence with over 13,000 professionals in 25+ countries.

Proprietary technology enhances Keywords Studios' platform for digital content creation.

Upsides

Acquisition of Certain Affinity expands Keywords Studios' AAA game development capabilities.

Integration with Microsoft's Community Sift boosts AI-enabled content moderation services.

Private equity interest indicates strong market confidence and strategic growth potential.

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