Senior Product Marketing Manager - Ecosystem
ConnectWiseFull Time
Senior (5 to 8 years)
Candidates should possess 5 years of product marketing experience in SaaS or commerce, with experience in or adjacent to a MarTech/commerce partner ecosystem. A strong grasp of how ISVs and services partners accelerate go-to-market and increase win rates in B2B or B2C environments is required, along with a clear understanding of the partner sales cycle.
The Senior Product Marketing Manager will own end-to-end messaging and positioning for key product lines, especially those where partners are core to customer success. They will craft high-impact narratives that articulate how BigCommerce + Partner = Accelerated value, lead and execute go-to-market strategies for product launches and ecosystem integrations, and serve as the master of their domain as a go-to internal expert. Furthermore, they will partner with Sales, Solution Engineering, Alliances, and Product to ensure alignment, develop solution briefs, sales tools, and co-branded materials, contribute to thought leadership content, and help build repeatable ways to position and launch joint offerings across channels.
E-commerce platform for online store management
BigCommerce offers an e-commerce platform that helps businesses create and manage online stores through a subscription service. It provides tools for website building, order management, payment processing, and marketing, along with an App Marketplace for additional integrations. The platform is flexible and scalable, allowing businesses to grow without switching systems, and supports headless commerce for customized storefronts. BigCommerce aims to deliver a comprehensive solution for businesses of all sizes.