Senior Product Marketing Manager at Adobe

San Jose, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Marketing TechnologyIndustries

Requirements

BS/BA and 5+ years related work experience required, MBA a plus
Experience in product marketing including proven success in messaging, storytelling, sales enablement and business analysis
Experience marketing world-class Software-as-a-Service products
Strong analytical, written, and verbal communication skills
Experience presenting to large and small audiences both live and virtual
Ability to work across organizational lines and influence peers and executives
Comfortable in a fast paced, dynamic environment
Highly skilled at critical decision-making
Experience with marketing automation, campaign management, digital marketing, personalization or email marketing platforms or marketing to marketers a plus
Experience marketing and selling to both large enterprises and scaling a high volume/velocity software business a plus

Responsibilities

Develop deep knowledge of the business and be the expert in market trends, competitive landscape, and market growth drivers
Empower our sales team to progress deals, through enablement and hands-on coaching
Compose compelling marketing collateral, including product messaging, case studies, whitepapers, and other materials that resonate with target audiences
Build and manage influential sales tools including value calculators, discovery guides, and data sheets
Launch key product releases and drive adoption via sales, customer and partner activations
Understand the competitive landscape and train sales to win against competitors
Develop strategic plans, market positioning, and value propositions
Be a powerful storyteller with expertise on customer empathy, motivations, and challenges
Implement go-to-market strategies for multiple product offerings
Collaborate closely with Product Management, Marketing, Sales, and Partners to enhance business growth
Own product positioning and launch activities, sales play development and enablement, business and competitive analysis, and developing and delivering product content via blogs, webinars, training materials, and events

Skills

Product Marketing

Go-To-Market Strategy

Product Positioning

Product Launch

Sales Enablement

Competitive Analysis

SaaS Marketing

Content Development

Blogs

Webinars

Business Analysis

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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