Senior Product Marketing Manager at Frontify

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Marketing Technology, Brand ManagementIndustries

Requirements

6+ years of experience in Product Marketing roles, with several years of experience in the B2B SaaS space
Experienced in collaborating closely with Product Managers and cross-functional teams
Passionate about understanding the product in-depth and sharing that knowledge and customer impact across the company; being a product advocate
Comfortable with user data and have experience in industry and customer research
Excel at translating complex product information into clear, accessible insights that empower internal teams, and proactively advocate for the product
Able to work in a hybrid format (on-site in London or St. Gallen office 2 times a week)

Responsibilities

Act as a proactive advocate for Frontify’s product by sharing product features, use cases, and insights across the company using tools like Loom and Screenstudio for video overviews, and joining/hosting meetings to share knowledge, answer questions, and deepen team alignment
Maintain close relationships with key stakeholders in Product, Marketing, and Commercial teams to create effective enablement materials and ensure ongoing alignment with Frontify’s strategic goals; manage communication to keep everyone informed and aligned across product initiatives
Gather and synthesize customer and market insights, providing valuable feedback to product teams to inform development and enhance product-market fit; bring data and findings to life to drive decisions and fuel impactful product and feature updates
Collaborate with the Marketing team to support external campaigns for new product features and updates; leverage customer and market insights to ensure messaging aligns with product goals and resonates with user needs
Use tools such as Figma, Gong, Amplitude, and Salesforce to manage projects, analyze data, and create presentations, with a focus on data-driven decision-making and content creation

Skills

Key technologies and capabilities for this role

Product MarketingCustomer AdvocacyMessaging StrategyProduct LaunchesMarket InsightsCross-functional CollaborationLoomBrand StorytellingUse CasesProduct Features

Questions & Answers

Common questions about this position

What is the salary for the Senior Product Marketing Manager position?

This information is not specified in the job description.

Is this a remote position, or where is it located?

This information is not specified in the job description.

What skills or experiences are required for this role?

The role requires a deep understanding of products and their customer impact, ability to refine messaging, grasp of market landscape, synthesizing customer and market insights, and proficiency with tools like Loom, Screenstudio, Figma, and Gong.

What is the company culture like at Frontify?

Frontify has a vibrant culture built on creativity, collaboration, inclusion, and joy. The team is motivated, collaborative, innovative, and diverse, including Designers, Product Managers, and Developers from around the world who enjoy working together and sharing new ideas.

What makes a strong candidate for this Senior Product Marketing Manager role?

Strong candidates are passionate advocates for the product, skilled at championing the customer perspective, collaborating with Product Management and Marketing teams, gathering market insights, and creating enablement materials to drive alignment and product growth.

Frontify

Comprehensive brand management software platform

About Frontify

Frontify provides a platform for businesses to manage and enhance their brand identity. The software consolidates all aspects of brand management, making it easy for companies to maintain consistency in their marketing efforts. It is particularly useful for brand leaders and marketing teams, whether in-house or remote, who require a centralized solution. The platform integrates with popular design, communication, productivity, and marketing tools, making it adaptable for various industries. Frontify operates on a software-as-a-service (SaaS) model, allowing users to pay a subscription fee for access to the software, which is regularly updated based on user feedback. Users can customize the platform to fit their specific brand needs, including creating custom content blocks and utilizing 3D visualizations. The goal of Frontify is to provide businesses with the necessary tools to create and maintain a unique and consistent brand identity.

St. Gallen, SwitzerlandHeadquarters

2013Year Founded

$78.4MTotal Funding

SERIES_CCompany Stage

Enterprise Software, DesignIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Home Office Stipend

Risks

Restructuring may lead to internal confusion and inefficiencies in roles and responsibilities.

Integration of TwicPics may distract from core brand management focus and resource allocation.

New creative design director may risk misalignment with existing brand strategies and culture.

Differentiation

Frontify offers a comprehensive brand management platform with customization and integration capabilities.

The platform supports real-time collaboration, ideal for remote and distributed teams.

Frontify's acquisition of TwicPics enhances its visual content management capabilities.

Upsides

Growing demand for integrated brand management solutions aligns with Frontify's offerings.

The shift towards digital-first branding increases demand for Frontify's digital asset management.

Frontify's platform supports cross-functional collaboration, meeting market trends for team integration.

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