Senior Product Marketing Manager at Sovrn

Boulder, Colorado, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, Data, Open Web, PublishingIndustries

Requirements

5+ years of experience in product marketing, ideally in SaaS or adtech
A customer-obsessed mindset, listening, learning, and turning complex challenges into clear stories and strategies
Exceptional writing and storytelling skills to independently create compelling, audience-focused content
Experience managing product communications, email campaigns, and collaborating on paid initiatives
A data-driven, curious mindset with the ability to use insights to inform strategy
Comfort using or learning AI tools to enhance creativity and productivity
Strong collaboration and communication skills, thriving in a fast-moving, cross-functional environment
Currently live in, or willing to relocate to, the Boulder/Denver area (hybrid schedule with onsite in Boulder office)

Responsibilities

Develop and execute go-to-market strategies for one of Sovrn’s product lines, including positioning, messaging, and launch planning
Translate customer insights and feedback into stories and messaging that drive awareness and adoption
Create product content and communications, including launch emails, one-pagers, FAQs, and case studies
Partner with Marketing to brainstorm and support creative paid campaigns and awareness initiatives
Conduct ongoing market and competitive research to identify opportunities and refine differentiation
Analyze adoption and engagement data to measure impact and improve messaging or tactics
Speak directly with customers and commercial teams to uncover needs, pain points, and success stories, turning them into compelling narratives

Skills

Product Marketing

Go-to-Market Strategy

Messaging

Content Creation

Launch Planning

Customer Insights

Market Research

Competitive Analysis

Email Campaigns

Paid Campaigns

Cross-Functional Collaboration

Storytelling

Sovrn

Tools and products for publisher monetization

About Sovrn

Sovrn offers tools and advertising products designed for publishers to help them grow their audience and monetize their content. Their products include advertising tools that connect publishers with advertisers through a certified exchange, and Signal, which provides actionable insights to boost revenue. Sovrn differentiates itself by creating a mutually beneficial relationship, taking a share of the revenue generated through its tools, which motivates them to support publishers' success. The company's goal is to empower publishers with effective, easy-to-use tools that enhance their content creation and revenue generation.

Boulder, ColoradoHeadquarters

2014Year Founded

$129MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Holidays

Unlimited Paid Time Off

401(k) Retirement Plan

401(k) Company Match

Commuter Benefits

Parental Leave

Risks

Social media giants may divert ad spend from traditional publishers, affecting Sovrn's revenue.

Google's algorithm changes could reduce visibility and traffic for Sovrn's publisher clients.

Deprecation of third-party cookies challenges Sovrn's Ad Exchange product's targeted advertising.

Differentiation

Sovrn offers a certified ad exchange ensuring safe and relevant ads for audiences.

Their Signal product boosts publisher revenue with actionable insights, proven by case studies.

Sovrn's commerce services integrate content, audience, and commerce for seamless monetization.

Upsides

Partnership with Databricks enhances data sourcing and analysis for better audience insights.

New SaaS model reduces ad tech fees, attracting cost-conscious publishers.

Steering committee with top publishers fosters innovation in affiliate marketing.

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