Sovrn

Tools and products for publisher monetization

Boulder, Colorado, United States

About Sovrn

Sovrn offers tools and advertising products designed for publishers to help them grow their audience and monetize their content. Their products include advertising tools that connect publishers with advertisers through a certified exchange, and Signal, which provides actionable insights to boost revenue. Sovrn differentiates itself by creating a mutually beneficial relationship, taking a share of the revenue generated through its tools, which motivates them to support publishers' success. The company's goal is to empower publishers with effective, easy-to-use tools that enhance their content creation and revenue generation.

Boulder, ColoradoHeadquarters

2014Year Founded

$129MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Holidays

Unlimited Paid Time Off

401(k) Retirement Plan

401(k) Company Match

Commuter Benefits

Parental Leave

Risks

Social media giants may divert ad spend from traditional publishers, affecting Sovrn's revenue.

Google's algorithm changes could reduce visibility and traffic for Sovrn's publisher clients.

Deprecation of third-party cookies challenges Sovrn's Ad Exchange product's targeted advertising.

Differentiation

Sovrn offers a certified ad exchange ensuring safe and relevant ads for audiences.

Their Signal product boosts publisher revenue with actionable insights, proven by case studies.

Sovrn's commerce services integrate content, audience, and commerce for seamless monetization.

Upsides

Partnership with Databricks enhances data sourcing and analysis for better audience insights.

New SaaS model reduces ad tech fees, attracting cost-conscious publishers.

Steering committee with top publishers fosters innovation in affiliate marketing.

Funding

Total raised$128.96 M

Latest valuation$177.90 M

StageLATE_VC

LATE VC

7/31/2022

$36

$177.90 M

SERIES C

6/30/2022

$36

$180.00 M

DEBT

12/31/2020

Armentum Partners

$30

EARLY VC

7/31/2015

Foundry

$18

$90.00 M