Upshop

Senior Product Marketing Manager

Austin, Texas, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Food Retail TechnologyIndustries

Job Description

Position Overview

  • Location Type: Remote
  • Job Type: Full-time
  • Salary: Not specified

Upshop is the foremost provider of a SaaS platform designed to streamline forecasting, ordering, production, and inventory optimization processes for food retailers. Its unified platform simplifies and enhances associate tasks, promoting smarter and more interconnected operations across Fresh, Center, DSD, and eCommerce departments. With over 450+ retailers and 50,000+ stores relying on its mission-critical operations platform globally, customers have witnessed substantial enhancements in sales, shrinkage reduction, food safety, and sustainability throughout their stores.

As the Senior Product Marketing Manager, you'll be the alchemist who transforms complex technology into emotional connection. This role demands the rare talent who can seamlessly blend analytical thinking with creative storytelling, someone who brings both their left and right brain to work every day. The true power of product marketing lies in taking our incredibly powerful technology and breathing life into it in ways that resonate deeply with our audience, making them feel something beyond the features and functions.

But here's where the challenge—and opportunity—becomes even more fascinating: Upshop is a platform. And platform storytelling is notoriously difficult. Few companies do it well, which is precisely why we need you. When platform stories are told effectively, customers understand that they're not just buying a product—they're making an investment with potentially limitless returns as they scale. They grasp that a platform isn't merely a solution for today's problems, but a foundation for tomorrow's possibilities.

This role demands a storyteller who can see beyond features to envision ecosystems, someone who can articulate not just what makes our platform different, but why that difference represents transformational value for the businesses we serve. You'll craft narratives that help prospects understand that choosing Upshop isn't just a purchase decision—it's a strategic investment in their future.

Responsibilities

  • Translate product roadmap into product / solution suite positioning and launch/communication plans.
  • Embed product marketing into the product function, working with the product team from early concepting to launch to ensure the strongest story / positioning.
  • Continue to innovate how positioning is activated, moving from product stories (long form) to digital tours and beyond.
  • Build out a team and toolkit capable of supporting global messaging and local market nuances.
  • Spearhead competitive intelligence strategy and projects that help us acquire customers.

Requirements

  • (No specific requirements listed in the provided text)

Application Instructions

  • (No application instructions listed in the provided text)

Company Information

  • Company: Upshop
  • Industry: SaaS - Food Retail Technology
  • Website: (Not provided)

Skills

Product Marketing
SaaS
Storytelling
Analytical Thinking
Creative Storytelling
Platform Storytelling
Ecosystem Vision

Upshop

Software platform for fresh food operations

About Upshop

Upshop provides a software platform that helps grocery stores and supermarkets improve their fresh food operations. The platform includes tools for smarter ordering, inventory management, and demand forecasting, allowing retailers to streamline their processes and reduce waste. By using Upshop, stores can ensure that fresh products like produce, dairy, meat, and bakery items are always available, which enhances customer satisfaction and boosts sales. Unlike many competitors, Upshop focuses specifically on the fresh food segment and operates on a subscription-based model, charging retailers based on their size and the services they use. The goal of Upshop is to help retailers increase their profitability by optimizing their fresh food sections.

Tampa, FloridaHeadquarters
1989Year Founded
$1.8MTotal Funding
SERIES_DCompany Stage
Food & Agriculture, Enterprise SoftwareIndustries
51-200Employees

Benefits

Hybrid Work Options
Competitive Salary
401(k) Company Match
Unlimited Paid Time Off
Home Office Stipend

Risks

Integration challenges from the Invafresh merger may disrupt service continuity.
AI reliance risks inaccurate demand predictions, leading to overstock or stockouts.
Global expansion may expose Upshop to diverse regulatory and operational challenges.

Differentiation

Upshop's SaaS platform optimizes fresh food operations for large retail chains.
The merger with Invafresh creates a global retail enterprise platform for food complexities.
Upshop's AI-driven analytics enhance inventory management and reduce waste in fresh food.

Upsides

The merger expands Upshop's reach to over 50,000 stores in 35 countries.
AI technology improves inventory accuracy and reduces waste for retailers.
The WIC Smart Substitution Workflow enhances eCommerce for WIC-eligible families.

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