Senior Product Marketing Manager

Austin, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Food Retail TechnologyIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Communications, or a related field, and ideally have 7+ years of experience in product marketing, with a strong focus on SaaS or technology products. Experience working with complex platforms and translating technical details into compelling narratives is highly desirable.

Responsibilities

The Senior Product Marketing Manager will translate product roadmaps into comprehensive product and solution suite positioning and launch plans, collaborating closely with the product team throughout the entire process. They will innovate in how positioning is activated, moving beyond traditional product stories to incorporate digital tours and other engaging formats. Furthermore, this role involves building and managing a team and toolkit to support global messaging and cater to local market nuances, and spearheading competitive intelligence strategy to acquire customers.

Skills

Product Marketing

SaaS

Storytelling

Analytical Thinking

Creative Storytelling

Platform Storytelling

Ecosystem Vision

Upshop

Software platform for fresh food operations

About Upshop

Upshop provides a software platform that helps grocery stores and supermarkets improve their fresh food operations. The platform includes tools for smarter ordering, inventory management, and demand forecasting, allowing retailers to streamline their processes and reduce waste. By using Upshop, stores can ensure that fresh products like produce, dairy, meat, and bakery items are always available, which enhances customer satisfaction and boosts sales. Unlike many competitors, Upshop focuses specifically on the fresh food segment and operates on a subscription-based model, charging retailers based on their size and the services they use. The goal of Upshop is to help retailers increase their profitability by optimizing their fresh food sections.

Tampa, FloridaHeadquarters

1989Year Founded

$1.8MTotal Funding

SERIES_DCompany Stage

Food & Agriculture, Enterprise SoftwareIndustries

51-200Employees

Benefits

Hybrid Work Options

Competitive Salary

401(k) Company Match

Unlimited Paid Time Off

Home Office Stipend

Risks

Integration challenges from the Invafresh merger may disrupt service continuity.

AI reliance risks inaccurate demand predictions, leading to overstock or stockouts.

Global expansion may expose Upshop to diverse regulatory and operational challenges.

Differentiation

Upshop's SaaS platform optimizes fresh food operations for large retail chains.

The merger with Invafresh creates a global retail enterprise platform for food complexities.

Upshop's AI-driven analytics enhance inventory management and reduce waste in fresh food.

Upsides

The merger expands Upshop's reach to over 50,000 stores in 35 countries.

AI technology improves inventory accuracy and reduces waste for retailers.

The WIC Smart Substitution Workflow enhances eCommerce for WIC-eligible families.

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