[Remote] Senior Product Marketing Manager at Aiwyn

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Accounting, Professional ServicesIndustries

Requirements

5+ years of strong Product Marketing experience
3+ years of experience in small-to-mid scale businesses
Familiarity with vertical SaaS/Platform organizations
Deep understanding of accounting, professional services, or financial tech markets
Experience working in a fast-paced, startup environment
Strong attention to detail and excellent problem-solving skills
Ability to think strategically and execute with a high degree of precision
Strong cross-functional leadership and communication skills
Proven success launching and scaling products or features that drove measurable growth in pipeline, adoption, and retention

Responsibilities

Partner with GM and GTM leadership (Sales, Marketing, CS, and Alliances) to define and execute integrated campaigns that drive awareness, adoption, and pipeline growth
Lead product storytelling and positioning across one or more product lines, articulating how Aiwyn helps firms modernize, scale, and deliver better client experiences
Own the go-to-market strategy for major product launches, including messaging, enablement, content, and performance reporting
Collaborate closely with demand gen to align messaging, content strategy, and campaign execution around key firm segments and revenue goals
Build and maintain enablement programs that elevate how Sales and CS articulate value across the full Aiwyn platform
Drive customer marketing initiatives including references, case studies, and upsell/cross-sell strategies across product lines
Identify product adoption metrics, partnering closely with Sales, Customer Success, and Product to understand usage trends, identify friction points, and develop strategies that accelerate activation and retention
Educate and evangelize PMM best practices across the organization, helping peers and cross-functional partners understand how product marketing drives business impact and how to collaborate effectively
Mentor and coach other PMMs, helping to build structure, consistency, and scale within the team as Aiwyn continues to grow

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyProduct PositioningMessagingContent StrategyCampaign ExecutionSales EnablementCustomer MarketingCase StudiesProduct Adoption MetricsDemand Generation

Questions & Answers

Common questions about this position

What experience is required for the Senior Product Marketing Manager role?

Candidates need 5+ years of strong Product Marketing experience, 3+ years in small-to-mid scale businesses, familiarity with vertical SaaS/Platform organizations, and a deep understanding of accounting, professional services, or financial tech markets.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this a remote position, or is there a location requirement?

This information is not specified in the job description.

What are the benefits and perks offered?

This information is not specified in the job description.

What makes a strong candidate for this role?

A strong candidate has proven success launching and scaling products that drove measurable growth, strong cross-functional leadership and communication skills, experience in fast-paced startups, and the ability to think strategically while executing with precision.

Aiwyn

AI-driven automation platform for accountants

About Aiwyn

Aiwyn offers a Practice Automation platform for accounting firms, leveraging AI and machine learning to automate revenue processes by extracting client data from existing practice management and CRM systems. The platform streamlines billing, accelerates client payments, and provides predictive insights for financial health.

Charlotte, North CarolinaHeadquarters

2020Year Founded

$109.9MTotal Funding

LATE_VCCompany Stage

Consulting, Enterprise Software, Financial ServicesIndustries

51-200Employees

Benefits

Remote Work Options

Unlimited Paid Time Off

Health Insurance

Dental Insurance

Vision Insurance

Mental Health Support

401(k) Company Match

Stock Options

Employee Discounts

Risks

Emerging fintech startups may erode Aiwyn's market share.

Integration challenges with CPA systems could delay adoption of new solutions.

Economic downturns may reduce CPA firms' tech spending.

Differentiation

Aiwyn automates AR processes, freeing partners to focus on client value.

Client Engagement Automation streamlines client intake and engagement letter processes.

Aiwyn integrates AI and cloud tech for superior client experiences.

Upsides

Aiwyn secured $113M to enhance CPA firm operations and tax technology.

Growing demand for AI-driven automation boosts Aiwyn's market potential.

Aiwyn's high NPS score indicates strong customer satisfaction.

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