Product Marketing Lead
AKASASalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, BiotechnologyIndustries
Requirements
- 5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user-generated content, or learning
- Proven ability to build narratives that reposition a brand or product category
- Experience marketing AI-powered tools, UGC ecosystems, or content-driven products
- Deep understanding of user journeys that involve learning, creating, and sharing knowledge
- Comfort working with ambiguity and shaping narratives in evolving categories
- Analytical mindset with ability to translate research into actionable positioning
- Excellent written and verbal communication
- Collaborative and can influence and find common ground with cross-functional partners
- Comfortable working in a scrappy and agile environment
- Effective at balancing strategy & execution
- Quantitatively and qualitatively savvy
- Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms
Responsibilities
- Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product
- Drive go-to-market strategy for Scribd’s core experience
- Develop positioning and messaging
- Identify target audiences
- Partner with Product, Design, Research, Brand, and Lifecycle Marketing
- Inform the roadmap and bring new experiences to market
- Shape how Scribd defines its category and communicates its value
- Turn strategic positioning into clear, motivating stories that connect across product, brand, and user experience
Skills
Product Marketing
Go-to-Market Strategy
Market Analysis
Communication
Collaboration
Strategic Thinking
Scribd
Digital library and e-book subscription service
About Scribd
Scribd is a digital library and e-book subscription service that provides users with access to a wide variety of reading materials, including e-books, audiobooks, magazines, and documents. Users pay a monthly subscription fee to enjoy unlimited access to this extensive library, which features bestsellers, classic literature, and academic papers. Scribd stands out from competitors like Amazon's Kindle Unlimited and Audible by offering a more diverse range of content types and a user-friendly interface that enhances the reading experience. Additionally, Scribd fosters community engagement through features like ScribdChat, allowing interaction between authors and readers, as well as curated reading lists that highlight relevant content. The company's goal is to serve a broad audience of readers, from casual readers to professionals, by providing a rich and varied digital content library.
San Francisco, CaliforniaHeadquarters
2007Year Founded
$102.9MTotal Funding
LATE_VCCompany Stage
Consumer Software, EntertainmentIndustries
201-500Employees
Benefits
Diversity, Equity, and Inclusion - A robust Diversity, Equity and Inclusion program that includes company-wide training, equitable hiring best practices, Employee Resource Groups, and company-wide goals.
Scribd flex - We embrace flexibility as a key principle and will allow employees, in partnership with their manager, to choose the workstyle that best suits their individual needs and preferences.
Health, Dental, Vision, Life & Disability - We offer comprehensive healthcare plans and cover premiums for employees at 100%. PPO, HMO, and High Deductible Health Plans are available so you can choose whichever coverage supports your lifestyle best.
Matching 401(k) - Easily save for retirement with our 401(k) plan and take advantage of up to 3% company match with no waiting period.
Paid Time Off - A generous paid time off program that includes vacation time, personal days, sabbaticals, volunteer time, winter break, sick time, and more.
Paid parental leave - We provide paid time away from work for our new biological, adoptive, or foster parents.
Wellbeing - Resources, workshops & events to support your wellbeing journey: Mind, Body & Soul.
Curated Career Paths and Continuous Learning - The power to explore career paths & possibilities, and the tools to support your growth. From continuing education, degrees, or certifications, we support our employee’s career journeys.
Risks
Credit-based model may alienate users preferring unlimited access.
Spotify's competitive pricing could draw subscribers away from Scribd.
New CEO may disrupt Scribd's current business model and market position.
Differentiation
Scribd offers a diverse range of content types beyond just e-books.
The platform includes features like ScribdChat for author-reader interaction.
Scribd's user-friendly interface enhances the overall reading experience.
Upsides
Tony Grimminck's appointment as CEO suggests potential strategic expansions.
The credit-based model could attract users seeking flexible content access.
Growing audiobook demand presents a market opportunity for Scribd.
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