Senior Product Marketing Manager

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Customer Service, AI Technology, Software & SaaSIndustries

Requirements

The ideal candidate should possess 7+ years of B2B SaaS product marketing experience within the enterprise segment, particularly in AI applications, CCaaS, CX, or contact center technology, with a proven track record of working across cross-functional teams including product management, marketing, customer success, and revenue. Strong customer-centric and data-driven skills, along with exceptional verbal and written communication abilities, are also required.

Responsibilities

As a Senior Product Marketing Manager, you will be responsible for crafting compelling, differentiated messaging and positioning for Ada’s AI-powered customer service solutions, driving go-to-market success through launch execution and post-launch adoption metrics, and empowering sales and CX teams with tailored collateral to confidently position Ada’s AI capabilities. You will also be expected to lead cross-functional efforts, conduct market research, analyze competitive landscapes, and cultivate customer relationships, all while ensuring alignment with the evolving needs of modern customer service organizations.

Skills

AI technology

Customer Service

Go-to-Market Strategy

Messaging Development

Product Launch

Customer Enablement

CCaaS

Ada

Automates customer service with AI chatbots

About Ada

Ada provides automated customer experience solutions through AI-powered chatbots that help businesses streamline customer service tasks. The platform operates on a subscription model, allowing companies to automate repetitive tasks and improve customer satisfaction while reducing costs. Ada differentiates itself by offering a comprehensive suite of services, including consulting and managed services, backed by strong venture capital support. The company's goal is to transform customer service management by enhancing efficiency and engagement through automation.

Toronto, CanadaHeadquarters

2016Year Founded

$185.3MTotal Funding

SERIES_CCompany Stage

Enterprise Software, AI & Machine LearningIndustries

201-500Employees

Risks

Emerging AI chatbot startups pose a threat to Ada's market share.

Rapid AI advancements require continuous updates, straining Ada's resources.

Data privacy regulations could increase compliance costs for Ada.

Differentiation

Ada specializes in AI-driven chatbots for automated customer experience solutions.

The company offers a subscription-based model ensuring steady revenue and client engagement.

Ada provides consulting, development, and managed services to enhance customer support operations.

Upsides

Ada raised $130M in Series C funding, boosting its growth potential.

Partnerships with platforms like Zendesk enhance Ada's integration capabilities.

Growing demand for AI solutions supports Ada's market expansion and client acquisition.

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