Senior Product Marketing Manager at Proofpoint

Virginia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

CybersecurityIndustries

Requirements

Proven experience marketing to enterprises and technical buyers
Demonstrated ability to converse across technical and sales audiences with a concise message
Passion for knowing your market

Responsibilities

Establish yourself as a thought leader in the rapidly transforming human risk management domain, which goes beyond traditional training and phishing simulations to pioneer a holistic approach that drives behavior change
Drive measurable business impact by accelerating upsell and adoption of Proofpoint Prime Threat Protection, positioning human resilience as a key use case
Build strong partnerships across Product Management, Corporate Marketing, and Sales to design and execute go-to-market strategies that deliver results
Develop compelling messaging and content—including webinars, blogs, solution briefs, and presentations—that showcase Proofpoint’s differentiated value to target buyers
Partner with Sales Leadership to define enablement priorities and create impactful content that helps sellers uncover opportunities and articulate our unique value
Lead new release launches, ensuring seamless cross-functional planning and execution
Represent Proofpoint at industry events, customer briefings, and sales trainings as the primary thought leader for the products and solutions you support
Lead the go-to-market strategy for our Human Resilience solution
Be the subject matter expert on our target buyers and competitors
Educate the market on how to move beyond compliance-based security awareness training toward human risk management
Define how human resilience fits into the broader story of an integrated collaboration security platform that safeguards trusted interactions across email, cloud, and collaboration channels
Partner closely with Product, Sales, and Marketing to create impactful messaging, launch plans, and sales tools that drive demand and field success

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyCompetitive AnalysisMarket EducationBehavior ChangeCybersecurityHuman RiskThought Leadership

Questions & Answers

Common questions about this position

What is the employment type for this Senior Product Marketing Manager role?

This is a full-time position.

Is this Senior Product Marketing Manager role remote or office-based?

This information is not specified in the job description.

What skills are needed for the Senior Product Marketing Manager position?

The role requires being a strategic storyteller, hands-on marketer, proactive self-starter who thrives in fast-paced environments, and knows when to challenge and lean in. Expertise in target buyers, competitors, go-to-market strategy, messaging, and sales tools is essential.

What is the company culture like at Proofpoint?

Proofpoint is guided by BRAVE core values: Bold in how we dream and innovate, Responsive to feedback, challenges, and opportunities, Accountable for results and best-in-class outcomes, Visionary in future-focused problem-solving, Exceptional in execution and impact. Employees are part of a global team that breaks barriers to redefine cybersecurity.

What makes a strong candidate for this Senior Product Marketing Manager role?

A strong candidate is a dynamic thought leader who can establish expertise in human risk management, drive go-to-market strategy for Human Resilience, create impactful messaging and sales tools, and partner closely with Product, Sales, and Marketing teams.

Proofpoint

Cybersecurity solutions for email and digital communication

About Proofpoint

Proofpoint specializes in cybersecurity, focusing on protecting organizations from advanced threats and compliance risks. The company offers a range of solutions that secure email, social media, and other digital communication channels against cyber threats like phishing, malware, and ransomware. Its products work by utilizing advanced technologies, including machine learning and artificial intelligence, to detect and respond to threats in real-time. Proofpoint differentiates itself from competitors by providing user-friendly solutions that easily integrate into existing IT systems, along with subscription-based services that allow clients to select service tiers tailored to their needs. The company's goal is to enhance the cybersecurity defenses of various organizations, from large enterprises to small businesses, ensuring their digital communications remain secure.

Sunnyvale, CaliforniaHeadquarters

2002Year Founded

$55.4MTotal Funding

IPOCompany Stage

Cybersecurity, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Health, dental, & vision

Employer-paid life, disability & employee assistance programs

Unlimited PTO

401K match

Remote work option

Risks

Integration challenges with Tessian and Illusive could disrupt operations.

Regulatory scrutiny may delay acquisition closings, affecting strategic plans.

Reliance on AI poses risks if technologies fail to adapt to new threats.

Differentiation

Proofpoint leverages AI and machine learning for real-time threat detection.

The company offers a comprehensive suite of cybersecurity solutions for digital communication.

Proofpoint's subscription-based model ensures recurring revenue and flexible service tiers.

Upsides

Acquisitions of Tessian and Illusive enhance AI-driven threat protection capabilities.

Growing demand for ITDR solutions boosts Proofpoint's market position.

Increased focus on AI-driven email security solutions aligns with industry trends.

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