Senior Product Marketing Manager at Proofpoint

Virginia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

CybersecurityIndustries

Requirements

Proven experience marketing to enterprises and technical buyers
Demonstrated ability to converse across technical and sales audiences with a concise message
Passion for knowing your market

Responsibilities

Establish yourself as a thought leader in the rapidly transforming human risk management domain, which goes beyond traditional training and phishing simulations to pioneer a holistic approach that drives behavior change
Drive measurable business impact by accelerating upsell and adoption of Proofpoint Prime Threat Protection, positioning human resilience as a key use case
Build strong partnerships across Product Management, Corporate Marketing, and Sales to design and execute go-to-market strategies that deliver results
Develop compelling messaging and content—including webinars, blogs, solution briefs, and presentations—that showcase Proofpoint’s differentiated value to target buyers
Partner with Sales Leadership to define enablement priorities and create impactful content that helps sellers uncover opportunities and articulate our unique value
Lead new release launches, ensuring seamless cross-functional planning and execution
Represent Proofpoint at industry events, customer briefings, and sales trainings as the primary thought leader for the products and solutions you support
Lead the go-to-market strategy for our Human Resilience solution
Be the subject matter expert on our target buyers and competitors
Educate the market on how to move beyond compliance-based security awareness training toward human risk management
Define how human resilience fits into the broader story of an integrated collaboration security platform that safeguards trusted interactions across email, cloud, and collaboration channels
Partner closely with Product, Sales, and Marketing to create impactful messaging, launch plans, and sales tools that drive demand and field success

Skills

Product Marketing

Go-to-Market Strategy

Competitive Analysis

Market Education

Behavior Change

Cybersecurity

Human Risk

Thought Leadership

Proofpoint

Cybersecurity solutions for email and digital communication

About Proofpoint

Proofpoint specializes in cybersecurity, focusing on protecting organizations from advanced threats and compliance risks. The company offers a range of solutions that secure email, social media, and other digital communication channels against cyber threats like phishing, malware, and ransomware. Its products work by utilizing advanced technologies, including machine learning and artificial intelligence, to detect and respond to threats in real-time. Proofpoint differentiates itself from competitors by providing user-friendly solutions that easily integrate into existing IT systems, along with subscription-based services that allow clients to select service tiers tailored to their needs. The company's goal is to enhance the cybersecurity defenses of various organizations, from large enterprises to small businesses, ensuring their digital communications remain secure.

Sunnyvale, CaliforniaHeadquarters

2002Year Founded

$55.4MTotal Funding

IPOCompany Stage

Cybersecurity, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Health, dental, & vision

Employer-paid life, disability & employee assistance programs

Unlimited PTO

401K match

Remote work option

Risks

Integration challenges with Tessian and Illusive could disrupt operations.

Regulatory scrutiny may delay acquisition closings, affecting strategic plans.

Reliance on AI poses risks if technologies fail to adapt to new threats.

Differentiation

Proofpoint leverages AI and machine learning for real-time threat detection.

The company offers a comprehensive suite of cybersecurity solutions for digital communication.

Proofpoint's subscription-based model ensures recurring revenue and flexible service tiers.

Upsides

Acquisitions of Tessian and Illusive enhance AI-driven threat protection capabilities.

Growing demand for ITDR solutions boosts Proofpoint's market position.

Increased focus on AI-driven email security solutions aligns with industry trends.

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