Senior Product Marketing Manager at Relay

Vancouver, British Columbia, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, SMB FinanceIndustries

Requirements

5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company, with experience supporting SMBs
Proven track record of launching products or features, driving adoption, and delivering tangible business and customer outcomes
Data-driven storyteller, skilled at crafting compelling narratives that resonate with and influence stakeholders and customers alike based on metrics
Customer champion – engages deeply with customers and translates those insights into messaging and positioning that resonates
Trusted voice of the customer when they’re not in the room
Exceptional project management skills, leading and influencing cross-functional stakeholders to act with urgency and meet objectives and deadlines
Metrics-driven – defines KPIs, creates reporting requirements, and partners with the Data team to produce high-quality reports
Located in the Greater Vancouver Area

Responsibilities

Roadmap & Strategy Partnership: Serve as a key voice of the customer to inform product roadmap and prioritization. Collaborate closely with Product Management and Brand/Design to align product strategy with market opportunities and growth potential
Adoption & Growth Strategy: Own the strategy and execution of programs that drive product adoption, activation, and retention for your product line. Identify friction points in the user journey and partner with Product, Growth, and Data to experiment, test and iterate on improvements
Go-to-Market Planning: Develop and own go-to-market strategies for new features, product launches, and key initiatives across our product lines. Validate launches are informed by customer needs, and GTM efforts are tied to measurable business outcomes
Customer & Competitive Insights: Lead research efforts to understand user needs, use cases, and market trends. Translate customer insights into positioning and messaging that resonate with users, refining it across the customer journey and ensuring consistent delivery across all marketing channels
Cross-Functional Collaboration: Work hand-in-hand with Product, Data, Brand/Design, Demand Generation, Growth, Sales, and Partnerships to message on product marketing goals, share insights, and create cohesive customer experiences
Project Management: Product launches cross-functionally to hit targets and launch and enable internal teams on time

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyProduct PositioningMessagingMarket ResearchCompetitive IntelligencePricingPackagingCustomer InsightsProduct RoadmapCross-Functional CollaborationStorytellingFintech

Questions & Answers

Common questions about this position

Is this role remote or hybrid?

The position is hybrid and applicants must be located in the Greater Vancouver Area.

What salary or compensation does this role offer?

This information is not specified in the job description.

What key skills are needed for this Senior Product Marketing Manager role?

Key skills include strategic thinking, product marketing expertise especially in fintech, cross-functional collaboration, market research, competitive intelligence, go-to-market strategy, and project management.

What is the company culture like at Relay?

Relay has a fast-growing Product Marketing team focused on collaboration across product, marketing, and growth, with an emphasis on human-centric customer experiences, experimentation, and driving real customer value.

What makes a strong candidate for this position?

A strong candidate is a strategically minded PMM passionate about fintech, hungry for impact, experienced in owning positioning, GTM strategies, customer insights, and cross-functional collaboration to drive product adoption and growth.

Relay

Communication platform for workforce efficiency

About Relay

Relay is a communication platform aimed at improving workforce efficiency, especially for workers who do not have access to traditional communication tools or who use walkie-talkies. The platform utilizes Push-to-Talk (PTT) technology, which allows users to communicate instantly without the limitations of traditional walkie-talkies, such as limited range and security concerns. Relay includes features like GPS tracking, emergency alerts, and works on both mobile and desktop devices, all controlled through a voice interface. Unlike its competitors, Relay focuses on providing a subscription service that includes software integrations and regular updates to adapt to the changing needs of businesses. The main goal of Relay is to enhance communication for active workers, ensuring they can connect efficiently and safely.

Raleigh, North CarolinaHeadquarters

2015Year Founded

$46.7MTotal Funding

SERIES_BCompany Stage

Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Health, dental & vision

PTO

Paid sick leave

401(k) with 3% match

Paid parental leave

Connection & wellness credit

Equipment & tools

Flexible work environment

Free snacks & fun times

Risks

Emerging competitors like Apiture and Vantaca threaten Relay's market share.

Rapid AI translation advancements by others could outpace Relay's TeamTranslate feature.

Reliance on Series B funding may lead to financial instability if growth targets aren't met.

Differentiation

Relay offers real-time language translation for frontline teams, enhancing communication efficiency.

The platform integrates GPS tracking and emergency alerts, ensuring worker safety and coordination.

Relay's voice interface eliminates the need for traditional bulky walkie-talkies, improving mobility.

Upsides

Relay's Series B funding of $35M supports growth in productivity and safety features.

The demand for cloud-based communication platforms is rising, benefiting Relay's scalable solutions.

Advancements in voice interface technology enhance Relay's user interaction and accessibility.

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