[Remote] Senior Product Marketing Manager at Vonage

Wrocław, Województwo dolnośląskie, Poland

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cloud Communications, Technology, APIsIndustries

Requirements

4+ years of software product marketing experience, particularly with cloud software such as SaaS applications or CPaaS API platforms or IaaS software platforms
A bachelor's or master's degree in business and marketing, with a level of technology training in software development
Software product background with experience in APIs for developers and in Video technologies, ideally including the WebRTC standard
Fluent in English with strong presentation and writing skills
Proven organizational and time management skills, with ability to work across globally dispersed teams, and comfortably interact with all business levels and functions

Responsibilities

Define and execute go-to-market plans for our Video API product line, collaborating closely with marketing, product and sales functions across Vonage, and managing marketing project plans and schedules
Maintain a strong pulse on competitive activity, market shifts, and technology trends to help steer go-to-market strategy
Work closely with sales and product teams to craft value propositions, create sales enablement assets, and support customer acquisition
Own positioning and messaging for Video API solutions across customer segments, regions, and verticals
Represent Vonage at industry events and conferences, including preparing presentations and delivering speaking engagements
Create and manage content for various channels including senior leadership, website, analyst briefings, white papers, presentations, and webinars

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategySales EnablementCompetitive AnalysisMarket TrendsValue PropositionsPositioningMessagingVideo APICommunications APIs

Questions & Answers

Common questions about this position

What experience is required for the Senior Product Marketing Manager role?

Candidates need 4+ years of software product marketing experience, particularly with cloud software such as SaaS, CPaaS API platforms, or IaaS; a bachelor's or master's degree in business and marketing with technology training in software development; software product background with APIs for developers and Video technologies including WebRTC; fluent English with strong presentation and writing skills; and proven organizational skills for global teams.

What are the main responsibilities of this position?

Key responsibilities include defining and executing go-to-market plans for Video API, monitoring competitive activity and trends, collaborating with sales and product teams on value propositions and enablement, owning positioning and messaging, representing Vonage at events, and creating content for various channels.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this Senior Product Marketing Manager role?

A strong candidate has 4+ years in software product marketing with cloud/SaaS/CPaaS experience, technical knowledge in APIs and Video/WebRTC, a relevant degree, excellent communication skills, and the ability to manage projects across global teams.

Vonage

Cloud-based communication services for businesses

About Vonage

Vonage provides cloud-based communication services to businesses of all sizes, from small startups to large enterprises. Its main offering is the Communications Platform as a Service (CPaaS), which allows companies to integrate voice, messaging, video, and data capabilities directly into their applications and processes. This integration helps businesses enhance customer engagement and streamline internal communications. Additionally, Vonage offers Unified Communications as a Service (UCaaS), which combines various communication tools into one platform, and Contact Center as a Service (CCaaS), which focuses on advanced customer service solutions. Unlike many competitors, Vonage operates on a subscription-based model, supplemented by usage-based fees, ensuring a steady income while allowing flexibility for clients. The goal of Vonage is to modernize communication infrastructure for businesses across various industries, improving their operational efficiency and customer service.

Holmdel Township, New JerseyHeadquarters

2001Year Founded

$361.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Leadership changes may disrupt strategic continuity at Vonage.

Regulatory pressures in India could challenge the Airtel partnership.

Adoption hurdles may slow the transition from SMS to Rich Communications Services.

Differentiation

Vonage offers a flexible portfolio of cloud-based communication applications and APIs.

The company provides CPaaS, UCaaS, and CCaaS solutions for diverse business needs.

Vonage's subscription and usage-based revenue model ensures financial stability and growth.

Upsides

Increased demand for integrated communication solutions boosts CPaaS and UCaaS markets.

Partnership with Airtel Business opens opportunities in the growing Indian market.

Collaboration with SAP enhances Vonage's competitive edge in AI-driven solutions.

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