Senior Product Marketing Manager at Clio

Vancouver, British Columbia, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Legaltech, SaaSIndustries

Requirements

6+ years of experience in product marketing (AI or legaltech a strong plus)
Results-driven marketer able to craft and execute customer-centric marketing strategies that drive product adoption, engagement, and utilization
Deep understanding of customer pain points and needs, with ability to communicate complex products clearly and compellingly
Self-motivated problem solver with high sense of ownership
Strategic thinker who sets goals, creates plans, and executes data-grounded experiments
Strong communication and collaboration skills, energized by cross-functional work to complete projects on time
Strong storytelling and writing skills to create compelling narratives for internal teams or go-to-market strategies
Data-first approach, adept at using analytics platforms and insights to inform recommendations
Strategic yet tactical thinker able to ground ideas in strategy, balance company-wide implications, and design effective tactics
Intellectually curious habit of uncovering insights

Responsibilities

Lead go-to-market (GTM) and product adoption efforts for product portfolio, including positioning and messaging, new feature launches, adoption and retention, internal team enablement, customer/prospect lifecycle initiatives, and programs to empower customer success
Partner with product team counterparts to develop strategies for successfully bringing features and product enhancements to market
Enable sales, marketing, support, customer success, and other internal teams to tell compelling stories about product benefits
Create standout product messaging, campaigns, and strategies that differentiate Clio in the marketplace
Build and execute tactical marketing plans to increase product/feature adoption and support retention
Speak to and with customers to gain new perspectives and feedback on products
Collaborate with data insights, strategic research, customer marketing, competitive intelligence, and cross-functional teams to develop market research
Build experiments, test theories, and share learnings with cross-functional teams
Use data, customer feedback, prospect understanding, and market/competitive intelligence to fuel creation, testing, and implementation of initiatives for product line
Track and report on marketing performance and KPIs, while maintaining intimate understanding of product-line performance metrics

Skills

Product Marketing

Go-to-Market Strategy

Positioning and Messaging

Feature Launches

Product Adoption

Customer-Centric Marketing

SaaS Marketing

Cross-Functional Collaboration

Data-Driven Marketing

Strategic Planning

Clio

Legal practice management software provider

About Clio

Clio provides legal practice management software that helps law firms operate more efficiently. Its two main products, Clio Grow and Clio Manage, serve different purposes: Clio Grow enhances the client intake process and engagement, while Clio Manage allows firms to organize tasks, manage cases, handle documents, and process payments in one platform. Clio caters to a diverse clientele, from solo practitioners to large firms, and operates on a subscription model, charging users monthly or annually for access to its software. The goal of Clio is to improve the efficiency of legal practices and reduce administrative burdens, ultimately supporting their growth.

Burnaby, CanadaHeadquarters

2008Year Founded

$1,279.9MTotal Funding

SERIES_FCompany Stage

LegalIndustries

1,001-5,000Employees

Benefits

Company equity

401k

Parental leave options and stipend

Flexible paid time off

Stipend to support WFH

Various wellness benefitsand programs

Risks

Emerging AI-driven legal tech startups could challenge Clio's market share.

Staying private may limit Clio's access to public market capital.

Significant investment in AI and expansion may strain Clio's resources.

Differentiation

Clio offers a comprehensive suite for law firm management, including client intake and payments.

Clio's products, Clio Grow and Clio Manage, streamline operations for legal professionals.

Clio's cloud-based platform supports solo practitioners and large law firms alike.

Upsides

Clio raised $900M in 2024, marking the largest Canadian software funding round.

Clio plans to enhance AI capabilities and expand into international markets.

Clio's subscription model generates $200M in annual recurring revenue.

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