Senior Product Marketing Manager at Roofstock

Oakland, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, PropTech, Property ManagementIndustries

Requirements

7+ years of product marketing experience, with a proven track record of successfully launching and scaling B2B or B2C SaaS products
Experience in real estate, proptech, investment platforms, or related fields (inferred from context)
Strategic storyteller with expertise in defining go-to-market strategies, product positioning, messaging, and value propositions
Ability to conduct market research, competitive analysis, customer interviews, and translate insights into compelling stories
Hands-on experience creating marketing materials (e.g., website content, sales collateral, case studies, product videos, presentations)
Proven track record of enabling revenue teams through sales enablement programs, training, and resources
Strong cross-functional collaboration skills with product management, marketing, sales, operations, and customer success teams

Responsibilities

Develop and execute the go-to-market strategy for Stessa, Mynd, and RentPrep, aligning with overall retail business objectives
Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and differentiation opportunities
Define clear and compelling product positioning, messaging, and value propositions that resonate with the target retail audience
Serve as the subject matter expert on retail products and target customers, informing product strategy and marketing campaigns
Lead the creation of high-impact marketing materials, including website content, sales collateral, case studies, product videos, and presentations
Manage the product launch process, collaborating with cross-functional teams to ensure successful, synchronized launches
Develop and implement sales enablement programs, providing sales and support teams with tools, training, and resources
Partner with the content marketing team to develop content strategies that educate and engage the audience at every stage of the funnel
Conduct customer interviews and gather feedback to inform product development and messaging
Partner with Product Management to influence the product roadmap and prioritize market-driven features
Collaborate with Marketing & Growth to create and execute campaigns that drive demand and adoption
Work with Sales to understand needs, refine messaging, and provide enablement materials
Engage with Operations and Customer Success to gain insights into customer pain points and product usage for messaging and positioning

Skills

Product Marketing

Go-to-Market Strategy

Competitive Analysis

Product Positioning

Messaging

Market Research

Customer Insights

Sales Enablement

Product Launches

Storytelling

Roofstock

Online marketplace for single-family rentals

About Roofstock

Roofstock is an online marketplace that allows investors to purchase single-family rental homes that are already leased to tenants, enabling immediate passive income without the hassle of property management. The platform targets individual investors looking to diversify their portfolios with real estate, particularly those who prefer remote investing. Roofstock stands out by enhancing liquidity in the traditionally illiquid real estate market and offering a rigorous property certification process, including inspections and a money-back guarantee. The company's goal is to simplify real estate investing, making it accessible and straightforward for individual investors.

Oakland, CaliforniaHeadquarters

2015Year Founded

$361.4MTotal Funding

SERIES_ECompany Stage

Real EstateIndustries

201-500Employees