Product Strategy
HangSalary not specified
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Food Delivery, Technology, E-commerceIndustries
Requirements
- Problem solver: endlessly curious, asking the right questions, communicating clearly, and able to translate complex ambiguity into a clear execution plan
- Customer first and commercially minded: able to blend research, design, and data to build propositions and experiences that deliver value across the marketplace
- Able to clearly communicate at all levels within the business, driving teams whilst surfacing key problems and proposals for input across senior leadership
- Thinks like a General Manager: understands the customer, competitive, and business context in each market served, with impact on local P&L
- Growth mindset: gets things wrong but learns fast, adapts, and moves forwards
Responsibilities
- Lead the Plus Acquisition team, driving a cross-functional team across Engineering, Science, and Commercial to optimise conversion to Plus
- Operate globally, impacting all markets, and own the acquisition funnel across all tiers and partnership propositions (e.g., Prime)
- Transform targeting capabilities
- Test promotions
- Build scaling distribution through partner-propositions
- Optimise the sign-up experience cross-channel
- Contribute to ambitions of becoming a Plus-first business
Skills
Product Management
Cross-functional Leadership
Conversion Optimization
A/B Testing
Customer Acquisition
Data Analysis
Customer Research
Commercial Strategy
Market Analysis
P&L Impact
Deliveroo
Online food delivery connecting customers and restaurants
About Deliveroo
Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants for preparation. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the pandemic, which helps build a positive public image and strengthen community relationships.
London, United KingdomHeadquarters
2013Year Founded
$1,569.6MTotal Funding
IPOCompany Stage
Food & Agriculture, Consumer SoftwareIndustries
5,001-10,000Employees
Benefits
Health Insurance
Paid Vacation
Parental Leave
Family Planning Benefits
Risks
Increased competition from Uber Eats and Just Eat threatens market share.
Rising operational costs due to inflation may impact profit margins.
Potential regulatory challenges could increase labor costs for delivery riders.
Differentiation
Deliveroo offers a diverse range of cuisines, from fast food to high-end dining.
The company partners with non-food brands, expanding beyond traditional food delivery.
Deliveroo's three-sided marketplace connects customers, restaurants, and delivery riders efficiently.
Upsides
Partnerships with brands like Accessorize diversify revenue and expand market reach.
Deliveroo Plus subscription service boosts customer loyalty and provides recurring revenue.
AI integration enhances delivery efficiency and reduces operational costs.
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- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)